Cheil Worldwide Samsung/Jukehttp://www.ccaworld.com/interactive/portfolio/juke_interactive/ Finalist Use of WidgetsJohanna Rustia and Bernell Clifford, art directors; Jeff Babson and Brian Gield, copywriters; Chris Mogen, design director, interactive; Ann Marie Mathis, interactive creative director; Tom McManus, creative director; Howard Levenson, senior project manager; Joseph Andreana, project manager; Christine Nelson, account supervisor; Laurie O'Connor, associate media director Through consistent messaging and visual branding across widgets, microsites, ugc and YouTube, the Juke Box Hero campaign helped Samsung individuate its new music-oriented …

Ryan iDirect Unilever/Dove, " Dove Reality Diaries"http://www.doverealitydiaries.com Finalist Retail/Consumer Products and Services Ryan iDirect: Jennifer Miller, vice president, creative director; Brady Coffey, senior copywriter; Yvonne Grabowski, senior art director; Rob Gainer, director of technology; Jeff DePascale, senior Flash developer; Chris Harris, vice president, account director; Stephanie Smith, senior account manager. Dove: Jennifer Mandler, senior masterbrand marketing manager; Jennifer Maurer, associate marketing manager. In recent years, dove has grabbed more than a few headlines …

MediaVest Wal-Marthttp://www.cafemom.com/greenFinalist Retail/Consumer Products and ServicesSusan Cho, digital associate director; Roy Chung, digital associate Wal-mart aimed to overhaul the way ever-loyal Wal-Mart moms view environmentally friendly products - namely, that they're too much money for too little impact. Wal-Mart decided to quantify what the impact would be if all 200 million Wal-Mart shoppers made small, eco-friendly changes. By partnering with the preeminent social networking site for moms, cafemom.com, Wal-Mart created a "Small Changes" community dedicated to environmental change. It boasted …

Atmosphere BBDO Targethttp://www.atmospherebbdo.com/work/target/2dayCampaign/ Finalist Retail/Consumer Products and Services Andreas Combuechen, CEO, chief creative officer; Arturo Aranda, senior creative director; Ron Lent, associate creative director; Eitan Chitayat, associate creative director; Rob Seale, art director; Shawn Zupp, senior account director; Jonathan Davis, developer; Jason Ladao, developer; Paul Whitmore, developer; Byrce Churchill, developer; Jun Xu, developer; Billy Kersnowski, developer; Andrew Deutsch, developer When the prices of gas, food and, well, everything are skyrocketing, advertising the heck …

Tribal DDB Pepsi-Cola North Americahttp://www.pepsidjdivision.com/Finalist Media & EntertainmentThomas F. Tafuto, executive creative director; Christian Wojciechowski, creative director; Matt Smith, associate creative director; Brandy Cole, art director; Ryan Romero, copywriter; Chad Weaver, project managerPepsi's dj division campaign included a microsite featuring nine up-andcoming hip-hop deejays, a "Month in the Mix" calendar that listed parties across the country, video clips and branded wallpapers. The deejays got their own sections on the site, defined by colors and design schemes. The sections included behind-thescenes …

Tribal DDB Nokiahttp://www.nokiaproductions.com/ Finalist Media & Entertainment Thomas F. Tafuto, executive creative director; Braden Bickle, creative director; Albert Cano, associative creative director; Jordan Dontos, senior writer; Everett Guess, senior art director; Wes Beyrent, Flash developerMuch of nokia usa's advertising had been product ads and co-op communications through carrier operators, and it needed a way to increase consumer involvement. With the launch of nokiaproductions. com, created by Tribal ddb, the brand had a new, collaborative marketing platform supporting …

Digitas American Express and AOL Music, "Tour Tracker" Finalist Media & Entertainment Digitas: Ryan Griffin, vice president and director of media; Patrick Rorke, vice president, marketing; Justin Prunell, account supervisor; Jessica Feldman, assistant media planner; David Foster, senior marketing manager; Jessica Danner, senior associate; Nick Barrios, vice president, director, creative; Jenny Awasano, associate director, creative; Marcus White, art director; Bengt Asplund, copywriter. Platform-A/ AOL Music: Bill Crandall, vice president, AOL Music; Chris Macarro, vice president, property sales; John Kilpatrick, vice president, AOL Design; Alex Shen, account director; Alex Vorreuter, account manager; John Coppock, director sales …

space150/Modern Media International Dairy Queenhttp://www.deeqs.com Finalist Food/BeverageBilly Jurewicz, creative director; Jason Strong, Ned Wright, Seth Rieder, Dan Jenstad, designers and illustrators; Dane Roberts, writer; Eric Skogen, Matt Pennig, Andrew Christensen, creative tech. Dairy queen set a goal to increase sales of its Kids Meal by 5 percent. In-store posters and trading cards that featured soft-serve characters called the Deeqs. The instore ads featured codes kids could use at deeqs.com to unlock bonus features in a …

Element79 Gatoradehttp://gatorade.blitzagency.com/TigerMoonshotGame/loader.htmlFinalist Food/Beverage Dennis Ryan, executive creative director; Todd Crisman, group creative director, interactive; Doug Behm, group creative director; Jon Flannery, group creative director; Ross Cauvel, copywriter; Mark Brooks, art director; Brad Simpson, senior art director; Ryan Carlos, Flash developer; George Pabich, Flash developer; Tom Napper, producer; Chris Shen, producer; Tracey Glibowski, account director; Brian O'Shea, interactive account manager; Augie Gramaglia, interactive account executive Prominent athletes partner with video game companies all the time, but how can a sports …

Atmosphere BBDO Anheuser-Busch/Bud Lighthttp://www.atmospherebbdo.com/work/BL/dude/campaign/Finalist Food/BeverageAndreas Combuechen, CEO/CCO; Stewart Krull, creative director; Jason Culbertson, senior art director; Joel Bloom, senior copywriter; Shawn Zupp, senior account director; David Bear, executive director, mobile & social media; Drew Horton, senior producer; James Coleman, producer; Paul Whittemore, Flash developer; Jonathan Davis, HTML developer Dudes drink bud light. the "Dude" campaign located them via a microsite that linked to a viral mobile feature, and a social network application. The campaign launched with tv ads starring a man whose sole response was "Dude." …