Sharpe Partners Burns Group, burnsgroupnyc.com Finalist Business-to-Business David Kegel, creative director; Joe Orsinger, art director; Lucas Monaco, technical director; Ed McElvain, client strategy This simple, compelling web site launched the Burns Group on the Web. It draws potential clients of B2B information, spiced with the stories behind revitalizing campaigns for traditional brands. This small shop with an enterprising scope is presented in a clean and attractive design and is well-served by memorable storytelling, which gets information across to potential clients in a quick and efficient manner.

Definition6 VeriFone, verifone.comhttp://verifone.com/Finalist Business-to-Business Jason Norton, project manager; Gabe Rand, account service; Asa Sherrill, creative director At the time verifone approached Definition6 to redesign its Web presence, the site was poorly organized, with a vast amount of information available yet difficult to find due to a complex user-interface. The redesign did a fine job of drilling down into layers of pertinent and continuously updated information on global services, software, products, industry solutions and issues. This can be a daunting task given the high contrast among …

E.L.F. Cosmetics Ask Achellehttp://www.eyeslipsface.com/blog.aspFinalistJoseph Shamah; Achelle Dunaway Users were spending just four minutes each on this makeup brand's Web site - until it launched Ask Achelle, a beauty blog about products (including those outside the e.l.f. line), fashion, pop culture and more. Time spent more than tripled to 13 minutes. Individual posts can rack up hundreds of comments, with a total of up to 1,000 a week. The site already had respectable traffic, but now it draws 700,000 unique visitors a month and 30 million …

CondéNet Epicurious Epi Loghttp://www.epicurious.com/community/Finalist BlogsJamie Pallot, editorial director; Tanya Wenman Steel, editor-in-chiefThe web certainly faces no immediate shortage of food blogs, but epicurious.com's relaunch of Epi Log this summer as a high-quality group blog was a welcome add. Writers include wine critic Natalie MacLean, journalist Michael Y. Park and novelist Neal Pollack, who relates stories of family life and food. It's not all high-brow, either: Odd tidbits include a photo of a sexual harassment cake and a collection of videos that begins with "Western Spaghetti: …

The Christian Science MonitorLittle Bill Clintonhttp://features.csmonitor.com/littlebillclinton/Finalist Blogs Jimmy Orr; Christian Scripter; Robert Veneman Hughes; Casey Bayer In a move that could change storytelling for newspapers, The Christian Science Monitor has launched a daily, real-time narrative blog on the subject of immigration, called Little Bill Clinton. The blog tells the ongoing stories of a handful of immigrants in Atlanta, focusing on Bill Clinton Hadam, a Congolese third-grader. Written in first-person by one reporter, the day-in-the-life entries feel compelling and informative. Readers use rss feeds and …

RGM Bombay Sapphire/JustLuxé, "Create Your Summer Escape"http://www.justluxe.com/summer-escape/cyse-lda.php Finalist Travel RGM: Kamran Razavi, CEO; JustLuxé: Rob Gautereaux, CEO. KSL Media: Ed Kelly, executive vice president, digital media; Jennifer Vandertoorn, account director. The perfect travel package is hard to come by. Even if you're a millionaire. Who loves gin. Enough to literally go out of your way to learn more about it. Bombay Sapphire, in the iconic blue bottle, selected up-and-coming luxury lifestyle site JustLuxé to put …

Digitas Holiday Inn Express, "The Smart Show"http://www.awardwork.com/Digitas_IHG_Smartshow/HolidayInnExpressTheSmartShow.ppt Finalist Travel Digitas: Ben Jones, senior vice president, creative; Brian Babineau, vice president, media; Jennifer Albrecht, marketing manager; Christine Beardsell: lead interaction designer; John McCarus, vice president, creative; Annaliza Nieve, copywriter; Kim Snow, senior copywriter; Chih Shien Lee, art director; Kati Sabatino, media planner; Mary Grace Whalen, vice president, interaction design. Holiday Inn Express: Steve Ekdahl, director of brand marketing. HBO: Dave Morgasen, executive producer. Hoosick Falls: George Verschoor, executive producer. America Online, Inc.: Matt Drinkwater, regional sales director.

Avenue A | Razorfish Westin Hotels & Resortshttp://www.avenuea-razorfish.com/showcase/westin08/Finalist Travel Avenue A | Razorfish: Amy Boylan, account supervisor; Blake Kimball, assistant media planner; Chris McKenzie, art director; Chris Ralli, media planner; Danny Aidrian, senior designer; Dominik Hoffman, designer; Donna Jensen, senior technical architect; Eric Mayville, production designer; Hyun Lee, media supervisor; James Breitinger, account director, client engagement; JL Novosad, senior art director; Joe Campbell, senior designer; John Antoniello, associate creative director; John Wha, designer; Julie Weitzner, media director; Mark Anderson, copywriter; Paula Connard, associate media director; Peter Knierim, creative …

Javelin Direct AT&T U-versehttp://www.javelindirect.com/award_links/omma6.php Finalist TechnologySarah Hunt, management supervisor; Kelly Jo Stauffacher, management supervisor; Jason Gurule, director, brand planning; John Hall, vice president, group creative director; Gary Baer, senior art director; Lori Tutt, associate creative director; Steve Stevenson, creative director; Meghan Rygg, creative supervisor; Chris Ruppel, web developer This banner ad, e-mail and ugc campaign for the at&t U-verse tv service succeeded by shamelessly pandering to customers' cuteness reflex. E-mails containing pictures of irresistible antlered dogs invited …

IBM IBM WebSpherehttp://www-306.ibm.com/software/info/webspherebirthday/index.jsp Finalist Technology Linda Stanislawski; Stephen Mello; Sach Takayasu Giving its workers a rock star image was a stroke of marketing brilliance, but the even smarter cross-platform execution touched live events, microsites, viral elements and user-generated content to hit the core marketing goal: keeping contact info for tens of thousands of WebSphere developers and it managers current in an e-mail database. ibm pulled them in with photo booths at events and online; participants …