Element79 Gatorade, "Ball Girl"http://www.youtube.com/watch?v=Hvmlp2QPfsE Finalist Viral Campaign Dennis Ryan, executive creative director; Doug Behm, group creative director; Jon Flannery, group creative director; Greg Oreskovich, writer; David Doensch, art director; Steve Drifka, art director; Tom Cronin, producer; Katie Juras, producer When mainstream media reports your viral video as real news, you must have done something right. Gatorade created "Ball Girl," a clip devoid of advertising unless you look closely at the end of the snippet, posted it …

Brief Attention Span Communications Serena Software, Inc., "Just @#$% It" and "Go @#$% Yourself!"http://www.youtube.com/mistermashup Finalist Viral Campaign Serena Software: Michael Parker, creative concept; Michael Parker and Greg Gotts, script. Brief Attention Span: Greg Gotts, director; Nina Resnikoff, producer; Steve Kallick, editor; Jay Shilliday, audio; Greg Gotts, viral strategy/tactics. Mortarotti/Ramirez Productions: Robin Mortarotti, director of photography. Promoting it software is hardly glamorous or funny. Until Serena Software used YouTube and Facebook to promote its Business Mashups software. "Just @#$% …

Mediaedge:cia/MindShare Ford/Sync Finalist Use of Widgets Mediaedge:cia: Melissa Schreiber, media planner; Larry Carney, digital planning director. Wunderman TDI: Kolleen Zimmer, Brian Kellet, project management; Lesli Schwartz, Melissa Behring, online media campaign management; Fred Stafford, Stuart O'Neil, executive creative directors; John Lindblom, associate creative director. Fred Stafford, Chris Walton, Marguerite Adragna, Mathew Peabody, copywriters. Brendan Mahn, Kevin Finney, David Nonthaweth, Tim Winters, Christina Ergonis, Haris Cizmic, art directors. Tim Winters, David Nonthaweth, Haris Cizmic, Bill Shippy, Bela Korcsog, Justin Mysza, Lee Felarca, interactive designers. Jamie Hewlett, illustrator; Todd Huntley, vice president, director, online advertising; Jeff Schamanek, …

EuroRSCG 4D iShareshttp://us.ishares.com/widgets/leaderstrailers/index.htm Finalist Use of WidgetsChadwick Greenhalgh; Todd Greco; Paul Tarmina; Lee Ann Bird; John Hopwood The ishares index leaders and trailers widget monitors investment markets right on the desktop, perfect for day traders, professional investors and financial advisors. Users can see the previous day's leading and trailing indexes, select other time frames and index categories, sort columns by name and returns, and see the related iShares Fund ticker for each index name. Clicking once sends …

Cheil Worldwide Samsung/Juke Finalist Technology Johanna Rustia, Bernell Clifford, art directors; Jeff Babson, Brian Gield, senior copywriters; Chris Mogen, design director interactive; Ann Marie Mathis, interactive creative director; Tom McManus, creative director; Howard Levenson, senior project manager; Joseph Andreana, project manager; Christine Nelson, junior account executive; Laurie O'Connor, associate media director Samsung put a new spin on the music phone with a widget campaign for Juke, a phone available through Verizon. To reach consumers 16 to 32, the brand designed an online campaign that associated the phone with …

Play/Denuo General Motors/Buickhttp://www.denuoplay.com/clients/submissions/index_buick.html Finalist Use of Gaming Play/Denuo: Matt Story, director; John Rafferty, creative director; Trey Ho, associate; Eric Bee, designer. Starcom MediaVest: Theresa Thomas, associate media director. Electronic Arts: Bill Young, in-game advertising director. In-game brand placement kicks into a higher gear with Play's rich Buick execution in this year's Tiger Woods pga Tour installment from Electronic Arts. The Buick Clubhouse becomes a game within the game, where users unlock new accessories and even challenge Tiger …

MS3 Marketing Colgate Palmolive/Speed Stick 24/7http://ms3marketing.com/Omma-Awards/GMHoggergame.html Finalist Use of Gaming Jerry Scullion, creative director; Tommy Rausch, senior art director; Suzanne Reimer, vice president, account director; Tina Franks, account director For the new mennen speed stick 24/7 gametime scent, ms3 created the fictional success story of Tony Robbins-like motivational speaker "Guy Mennen." He insinuated himself into every imaginable social network, appeared in in-game and around-game ads, and featured "gamelets" on his own popular site. The gamelets touched the …

AKQA McDonald'shttp://awards.sf.akqa.com/thelostring/ Finalist Use of Gaming PJ Pereira, executive creative director; Toria Emery, creative director; Edwin Veelo, associate creative director; Jane McGonigal, game director; Sari Hamman, art director; Jason Apaliski, art director; Carl Bock, designer; Cerra Buckholtz, associate designer; Keith Hostert, copywriter; Andrew McMurchie, associate copywriter; Aynne Valencia, senior interaction designer; Marie Hartmann, interaction designer; Antti Kupila, creative developer; Steve Sherwood, senior technical manager If alternate reality games (arg) are the next big thing in immersive marketing, …

Unicast Warner Brothers/Harry Potter and the Order of the Phoenixhttp://www.unicast.com/awards/omma/harry_potter/ Finalist Standard, Flash or Rich Media Expandable Banner or Overpage Unit Anup Variava Unicast provided an interactive platform for Beyond Interactive's creative that enabled Warner Brothers to showcase a unique rich media advertisement for the movie Harry Potter and the Order of the Phoenix. Unicast's proprietary 3D Video Cube featured movie trailers, a sweepstakes and the ability to purchase the two-disc special edition dvd, all …

Liquid Advertising Paramount/The Spiderwick Chronicleshttp://liquidgaming.net/awards/spiderwick/ Finalist Standard, Flash or Rich Media Expandable Banner or Overpage Unit For the release of the spiderwick Chronicles, Liquid worked with Paramount to create a 728x90 expandable banner that would capture the charm and fantasy of the movie. The expandable banner ad allowed users to view clips, which were updated as the campaign progressed, download buddy icons and wallpapers, and view a gallery of movie stills. The magic of the …