Avenue A | Razorfish/ Euro RSCG Worldwide Nabisco/Ritz, "Open for Fun"http://slant.avenuea-razorfish.com/Awards/ Finalist Rich Media Campaign Andrew Tidy, associate creative director; Sandy Jachs, account director; Jennifer Snow, senior art director; Robin Dafforn, copywriter; Romke De Haan, senior presentation layer developer; Shane Dubay, senior designer; Katie Richardson, QA tester; Marie de Luna, senior technical architect Kraft's buttery ritz crackers are well-known and beloved by consumers, but the brand's offline marketing efforts had been growing a little, well, stale, until …

A&E Television Paranormal Statehttp://www.bravedog.tv/omma2008/ps.html Finalist Rich Media Campaign Kendra Campbell-Milburn, manager, digital media marketing; Melissa Hudson, director, digital media marketing; Lori Peterzell, vice president, consumer marketing; Guy Slattery, senior vice president, consumer marketing Rich media-based screen takeovers are ubiquitous among entertainment brands, but a&e Television's campaign for Paranormal State was anything but normal. Using horrific audio, visual and typographical treatments that would have done Exorcist director William Friedkin proud, a&e promoted the new cable tv series in …

VML Dr Pepperhttp://apps.eyewonderlabs.com/adWdrVideoSpace/ad/38794/approvalJSTags.html Finalist Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit Linda Bumgarner, group creative director; Tony Snethen, creative director; Chad Green, senior art director; Joel Henning, copywriter; Debbi Vandeven, executive creative director This deceptively simple video ad had one goal: to make the target audience thirsty. vml decided to play on 18- to 24-year-olds' love of instant gratification. Using ultra hd, vml filmed Dr Pepper being poured into a tall glass filled with …

TM Advertising/Janimation/ EyeWonder Superpages.comhttp://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html Finalist Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit TM Advertising: Todd Connelley, creative director; Leigh Sander, group creative director; April Steinbach, associate creative director Tm advertising had to position Superpages as the local search expert, but with a limited budget and in a short timeframe. Plus, Superpages wanted to increase user interaction with its online ads. tm shot footage for "Sneeze" against a green screen; a live actor sneezes, blowing away the type that …

A&E Television (In-House Creative)http://www.bravedog.tv/omma2008/brandingcube-video.html Kendra Campbell-Milburn, manager, digital media marketing; Melissa Hudson, director, digital media marketing; Lori Peterzell, vice president, consumer marketing; Guy Slattery, senior vice president, consumer marketing A&e, once a must-buy network, fell in the rankings as cable choices increased. It needed to attract a younger demographic and new advertisers. It launched a major programming shift with three core genres: real-life series, high-profile acquired series and original scripted dramas. To promote the new series, a&e created a floating cube online; each …

Stinson Partners Costa Cruise Lines Finalist Search Campaignhttp://stinsonpartners.net/showcase/2008_OMMA_Awards_COSTA/costa.html Stuart Meyler; Lijo Joseph; Nicole Minore; Ken Schaefer Costa cruise lines wanted a plan that would increase bookings online and off, and increase the company's share of voice in paid search for branded and generic cruiserelated queries. The caveat: The cruise provider's quarterly budget was 80 percent smaller than its top competitors. Stinson Partners devised a strategy rooted in conversion tracking to justify every dollar spent. The site generated unique 800 numbers for each search query, which enabled the tracking of offline conversions and made …

Bigmouthmedia Hilton Hotelshttp://www.slideshare.net/PamelaBrankin/members-voice-awards-bigmouthmedia-hilton-presentation Finalist Search CampaignTodd Rosen; Jose Aguilar; Robin Richmond One word encompasses bigmouthmedia's campaign for Hilton Hotels: comprehensive. The agency, tasked with expanding Hilton's overall search strategy to help drive brand awareness, deployed everything from optimized press releases and branded article distribution, to social media and online video. Bigmouthmedia also continuously optimized the content on multiple Hilton Web sites, as well as a number of ppc campaigns, and made use of feed-based programs like Trip …

90octane Globus Family of Brands Finalist Search CampaignGlobus: Jeff Russell, e-marketing manager; Steve Born, vice president of marketing; Jennifer Halboth, director of marketing; Tyson Knapke, Web content coordinator; Katie Gomendi, marketing coordinator. 90octane: Jim Grinney, partner; Janessa Seewald, account manager; Shannon Denny, project manager; Leslie Russell, marketing coordinator; Megan Archer, marketing coordinator. There are four distinct travel brands under the Globus umbrella, and 90octane's strategy targeted each of the brands' audiences in conjunction with offline efforts. In order to increase search engine visibility and drive conversions, 90octane employed …

Sojern Delta Air Lines/E-Tickethttp://www.sojern.com/about/sojern_sample_boarding_pass.htmlFinalist Content IntegrationSojern Team, Porter Novelli About 20 million fliers per month print out their boarding passes from home, then carry the piece of paper to the airport, where it serves just one purpose: to get them on the plane. Sojern developed an enhanced system that delivered destination- and date-specific ads at the point of check-in online, and included printed information on the pass itself. The pass became an information tool for fliers and …

Monster Worldwide Inc. PBS/Military.comhttp://www.military.com/the-carrier/ Finalist Content Integration Sean Miner, lead designer; Mikolaj Lisiecki, senior designer; Stephen Bittner, Flash designer; Billy Geddes, business strategist; Ryan Boyd, producer In order to attract a strong audience for pbs' new program, Carrier, military.com's in-house agency Monster Worldwide created a special site integration. Military.com incorporated PBS content into its popular Equipment Guide; users could explore the USS Nimitz via a Flash application and click through to PBS' Web site for …