• Digitas - American Express OPEN
    Digitas American Express OPENhttp://www.openforum.com Finalist Content Integration American Express OPEN: Brian Lenhart, manager, brand strategy & marketing; Jami Kelmenson, content editor; Jaishri Kothandaraman, director, brand strategy & marketing; Amy Fitzgibbons, senior manager, brand strategy & marketing; Marcy Shinder, vice president, brand strategy & marketing; Naama Ashkenazi Bloom, director; Steve Clark, director, senior manager, online acquisition marketing; Jason Ewell, vice president, emerging channels & partnership acquisition; Rena Pandya, senior manager. American Express: Louis Paskalis, vice president, global media & sponsorship; Jeannie …
  • The Visionaire Group - Universal Pictures/Wanted
    The Visionaire Group Universal Pictures/Wantedhttp://www.mediabanners.com/clients/universal/wanted/launch/comps/061608/movietickets_wntd/movietickets_setup_webpage.htmlFinalist Homepage Takeover/Sponsorship Visionaire Group: Julie Gargan, creative director; Carlyle Rafanan, art director. Universal: John Patrick Richards, vice president of digital marketing The visionaire group created an unmistakable homepage takeover on movietickets.com for the Angelina Jolie film Wanted. There was absolutely no escaping the film's presence on the site: The takeover skin pushed the movietickets.com content to the right of the page, replaced by a huge image of actor James McAvoy wielding …
  • AvatarLabs - Walt Disney Pictures/Wall-E
    Walt Disney Pictures/Wall-E Finalist Homepage Takeover/Sponsorship Rex Cook, executive creative director; Laura Primack, associate creative director; Joshua Golsen, producer; Donna Arrogante, designer; Christian Widodo, developer When it comes to pixar films, the video sells itself, which is why AvatarLabs decided to focus on video in promoting wall-e. A takeover featured four rotating videos at the top of the page and interactive features surrounded by a skin. Because Pixar films tend to be character-driven, Avatar decided to feature its characters in two ways. A "Meet the Bots" section …
  • AvatarLabs - Sony Pictures/Pineapple Express
    AvatarLabs Sony Pictures/Pineapple Express Finalist Homepage Takeover/Sponsorship Rex Cook, executive creative director; Chris Chung, art director; Joshua Golsen, producer; Donna Arrogante, Kyle Whitacre, designers; Thorsten Kober, Christian Widodo, developers Avatarlabs designed the pineapple express takeover as a microcosm of the film's entire online campaign. The MySpace takeover included three video messages from the film's stars, Seth Rogen and James Franco, which eventually opened up into a full trailer. A full-screen interactive game puts players in control of cartoon versions of Rogen and Franco as they try to avoid …
  • Picnik - picnik.com
    Picnik picnik.com Finalist OtherJonathan Sposato, founder and CEO; Darrin Massena, founder and CTO; Mike Harrington, founder and COO; Monica Harrington, director of marketing; Peter Roman, designer Picnik.com is a photo-managing Web site with one huge advantage: Users can import and edit photos from other sites, like Photobucket, Flickr, Picasa, MySpace and Facebook. The mainly Flash-based interface provides a very user-friendly photo-editing experience; think of this site as Adobe Photoshop for beginners. The true novice can use a one-click fix, while the more adventurous can check out advanced …
  • Molecular/Carat - Ernst & Young, EY Insight
    Molecular/Carat Ernst & Young, EY Insighthttp://www.ey.com/us/eyinsightFinalist OtherMolecular: Anne Lac, experience design, creative lead; Adam McIntyre, senior software engineer, Ajax lead; David Tong, associate software engineer; Mark Krieger, project manager; Peter March, senior experience design specialist; Bijuna Pramila, senior software engineer; Josh Manton, tech lead. Carat: Matt Lafond, project manager; Mike Yapp, executive vice president, national creative director; Peter Karacas, senior art director; Robby Abaya, developer; Jez Alcantara, senior developer; Huan Nghiem, creative director. Ernst & Young: Michelle Projekt, Americas communication and marketing, recruiting; Melissa Taylor, recruiting, branding and communications leader; Larry Nash, director …
  • Catapult Action-Biased Marketing - Pedigree, pedigree.com
    Catapult Action-Biased Marketing Pedigree, pedigree.comhttp://www.pedigree.com/03Adoption/Finalist Other Jason Katz, executive vice president; Jennifer Deitrick, account director; Richard Magalik, creative director You don't have to be a dog lover to appreciate the site Catapult Marketing established for Pedigree's Adoption Drive. It combines clean design, extensive information and clever interactive features to boost awareness of an effort that helps shelters find homes for dogs. Videos that show successful adoptions make the site an emotional appeal to visitors to bring home a dog themselves. Tools let users search …
  • Catapult Action-Biased Marketing - Pedigree, pedigree.com
    Catapult Action- Biased Marketing Pedigree, pedigree.com Jason Katz, executive vice president; Jennifer Deitrick, account director; Richard Magalik, creative director You don't have to be a dog lover to appreciate the site Catapult Marketing established for Pedigree's Adoption Drive. It combines clean design, extensive information and clever interactive features to boost awareness of an effort that helps shelters find homes for dogs. Videos that show successful adoptions make the site an emotional appeal to visitors to bring home a dog themselves. Tools let users search adoptable dogs, find local volunteer opportunities and donate online. Capping …
  • T3 - Renaissance Hotels & Resorts, revealrenaissance.com
    T3 Renaissance Hotels & Resorts, revealrenaissance.comhttp://www.revealrenaissance.com Finalist Travel T3: Chris Wooster, creative director; Lorrin O'Neill, associate creative director, copywriter; Carolyn Malerba, art director; Madelyn Thiel, senior Web application developer; David Dinh, senior rich media designer; Anthony Nguyen, rich media designer; David Hezlep, senior rich media designer; Andrea Lennon, account director; Nicole Siegel, account supervisor; Liz La, senior interactive project manager; David Vo, rich media supervisor. Marriott: Tom Previ, director, marketing communications. Renaissance hotels & resorts launched its "Modern Renaissance" campaign in fall 2007, with …
  • ROKKAN - Virgin America, virginamerica.com
    ROKKAN Virgin America, virginamerica.comhttp://www.virginamerica.comFinalist Travel Charles Bae, Creative Director; Rina Miele, Art Director; Chung Ng, User Experience Director; Annie Wong, Sr. Information Architect; Nicole Rannou, Sr. ProducerThink airbus with mood lighting: that's virgin America. It began serving u.s. travelers in August 2007 and needed a Web site that conveyed its style and corporate ethos. rokkan's challenge was to redefine the typical user experience on an airline site, creating the next generation of flight booking, checkin, travel management, rewards and more. The new virginamerica.com is a …
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