Avenue A | Razorfish Carnival Cruise Lines, funshipisland.comhttp://www.funshipisland.com/#deck Finalist Travel Michael Ferrare, creative director; Tony Silvestre, Flash developer; Peter Hill, creative director; Fede Montemurro, creative director; Morgan Noel, senior information architect; Susan Kidwell, vice president, client partner, client engagement; Chad Grospe, account director; Steve Frier, senior account manager; Josie Llado, senior strategy manager; Anne Edwards, senior media planner More and more, savvy vacationers research their options on the Web, yet only 17 percent of North Americans have ever taken a cruise. Carnival turned to Avenue …

Oxygen Media/NBCU Oxygen Media, "My Inner Bad Girl"http://www.badgirlsclubonoxygen.com/Finalist Video Sharing (excluding YouTube) Oxygen: Jennifer Kavanagh, vice president, digital & new media marketing; Farrah Falcone, director. Wiredset: Grant M. Johmann, vice president, marketing. Oxygen media used its own hit series and an online social network to let viewers be part of The Bad Girls Club. A "My Inner Bad Girl" Facebook widget tagged a profile with a dynamic video feed about any favorite cast member. Stats about the character and video highlights from the show …

Method TED Conferenceshttp://ted.comFinalist Video Sharing (excluding YouTube)Method: Bruce Bell and Milena Sadee, senior designers; Robert Murdock, design director; Anna Hirte, designer; Phi-Hong Ha, user experience designer; Austin Hunter, design technologist; PJ Onori, design technologist; Stefanie Yaeger, project manager; David Lipkin, account manager; Christian Omania, development lead; Christopher Berry, front-end developer; Bertrand Fan, senior PHP director; Karl Norling, PHP developer; Christine Aiko Beck, content strategist, QA. TED: June Cohen, executive producer; Chris Anderson, curator; Jason Wishnow, director of film & video; Emily McManus, ted.com editor; Michael Glass, production manager; Marla Mitchnick, video editor; …

MediaVest Procter & Gamble, Gillette Fusion Power Phenomhttp://sportsillustrated.cnn.com/features/2008_swimsuit/video/mashup.htmlFinalist Video Sharing (excluding YouTube) MediaVest: Doug Brodman, digital manager; Robert Salomone, associate digital director. Starcom MediaVest Group: Jason Temming, media supervisor; Hillary Duff, print supervisor. P&G: Amelia Landers, brand manager. Taking a wild guess that young men like models in bikinis, MediaVest married the most advanced online programming techniques with the most traditional cheesec a k e v e n u e , creating a video m a s h - u p o f Sports …

NearbyNow Inc. The Westfield Group, Inc., westfield.comhttp://valleyfair.us.westfield.com/?linkid=VFleftnavFinalist Retail NearbyNow: Scott Dunlap, CEO; Josh Schaefer, director of products. Westfield: Todd Putman, vice president, marketing; Scott Peterson, marketing manager. Even consumers who don't shop online do some Web research before heading to a brick-and-mortar. A site designed for Westfield Group enables shoppers to browse or search a mall for an item, request to be notified by e-mail whether it's in stock, and put it on hold so they can come pick it up. Site traffic went up …

Genex Acura, acura.comhttp://www.genex.com/awardentries/AcuraInteractiveShowroom.htmlFinalist Retail Chip McCarthy, creative director; Paul Lee, Nink Suchinda, art directors; Michael Reniger, Flash developer; Jonathan Backer, Adair Seldon, copywriters; Jim Derosa, Karisa Alen, project managers; Pete Moran, client partner; Pete Davis, video editor Plenty of auto sites claim to give you a good preview of the car, but Acura's interactive showroom provides users highly detailed views from any angle, inside and out, via 25 content modules complete with interactive and linear presentations, video and audio. Users can operate the car's …

Avenue A | Razorfish Breville, brevilleusa.comhttp://www.brevilleusa.com/kitchen.doFinalist Retail James Stolich, account director; Christopher Follett, creative director; Alex Hoye, art director; Parker Paul, video director, editor, Flash designer; Patrick Wood, Flash programmer; Shane Elliott, Flash programmer; Eric Campdoras, Flash supervisor; Craig Prehn, designer, assistant video director; Kate McCagg, copywriter, script writer; Lusha Morgan, designer; Juan Leguizamon, designer; Vikas Sharma, technical architect; Steven Lammers, presentation layer developer; Jack Meeks, QA lead Consumer feedback showed breville that many potential buyers of its kitchen appliances wanted to know one …

How Stuff Works howstuffworks.comhttp://www.howstuffworks.comFinalist Reference Dawn Whaley, executive vice president, marketing and strategic relations; Kathryn Kelly, senior vice president, media and marketing; Anne Braidish, director, corporate communications Covering nearly every subject imaginable, HowStuffWorks gives users the ability to either search for specific topics or navigate the Web site using its top navigation topics (i.e., money, history, science) and topic sub-categories. Unlike other reference sites, HowStuffWorks' staff is comprised primarily of writers with backgrounds in journalism, meaning all articles are written in a punchy, engaging style …

Divorce360 divorce360.comhttp://www.divorce360.comFinalist Reference Cotter Cunningham, CEO Rather than approaching divorce as just a legal process, Divorce360 provides empowering tools, innovative navigation topics and community interaction to frame divorce as a transition to a new life. Top navigation is broken down by the user's stage (deciding, beginning, process, ongoing, moving on), and side navigation addresses related issues (legal, financial, emotional, children). The "Where do I start?" feature provides users with informative checklists, state-specific legal processes and practical tools relating to establishing independence (particularly financially). Time-relevant features …

BabyCenter babycenter.comhttp://www.babycenter.comFinalist ReferenceLinda J. Murray, vice president of editorial, editor-in-chief; BabyCenter editorial staffFeaturing both medical advisory board-approved and community-generated content, babycenter. com allows visitors to tailor the Web site to their stage of pregnancy or their child's age. Visitors can either create an account with their due date or use a tool at the top of the page to select their stage of pregnancy or parenthood. The site features easy-touse navigation broken down into seven categories, and provides users with interactive tools and editorial …