Covario worked with Guthy-Renker to restructure the Proactiv paid search campaign to drive Web site traffic past what television does. The non-brand campaigns yielded a 15 percent year-over-year increase in traffic, 213 percent increase in conversion rate, 42 percent drop in cost-per-order, and 15 percent increase in Web site traffic. The companies achieved success and improved search engine query rankings from No. 8 to No. 2 by reducing the number of campaigns from 37 to 14, refining keywords to support relevant terms, and reducing 1,300 to 360 unique non-brand terms.Find the …

FKM set up a paid search campaign optimizing keywords like “the pitch amc” and “fkm agency” prior to the show. The agency targeted the keywords in ads across the Google Display Network, along with specific placements on Web sites like AMC and Forbes. In five days, paid search ads drove more than 4 million impressions and 4,827 clicks to the branded Web site, with 78 percent of the clicks either during or the day after the show. Site visits rose 1,697 percent, of which 82 percent were new visitors.Find the complete …

  The Lite Trace campaign provided an opportunity to highlight Timberland’s outdoor heritage and facilitate moments of daydreaming about outdoor adventures and escape from work for their target audience — young men, 25-34, who are avid outdoor enthusiasts. For mental escape, a custom branded radio station and playlists were created on Grooveshark and Pandora, while video playlists ran through rich-media units on discovery.com and Outside Online. For physical escape, Timberland sponsored the “Fall Peaks/Mountains” destination guide on Adventure Journal and the Trail Finder tool on trails.com.Find the complete list of 2012 OMMA …

  Foot Locker’s core consumer segment, Sneaker Expressionists, like to show the world who they are by what they’re wearing. They love Instagram because it transforms mobile photos into professional-looking snapshots that can be shared instantly. Foot Locker embraced their audience’s love of the platform through the #kickstagram campaign. Instagram photos with a #kickstagram tag were featured on the Foot Locker Facebook page, but since Instagram does not accept advertising and does not have a mobile Web site, the challenge was effectively promoting the app through mobile ads. The solution was the …

  In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York for its first ever holiday promotional partnership, “Gaga’s Workshop.” To generate lead-in buzz online for the campaign, the 12 Days of Gaga, a Lady Gaga-themed Advent calendar was created, which unveiled a new product each day. All of these products could be purchased through Barneys e-commerce integration. As the workshop opened, the Gaga Machine was introduced, where viewers entered unique codes found online and throughout the city. This “machine” unlocked limited edition products as well as …

  Samsung knew that most tablet and smartphone users can’t tell you whether a dual core processor is a good thing or even if tethering matters to them. In order to show how its products help people, Samsung launched Project Teamwork with SMG. Project Teamwork was a global digital series and experience in partnership with ESPN International. Sport is a universal language and Samsung gave products to athletes to give consumers a global test drive of the products. After the campaign, 40% more people said they prefer Samsung.

Samsung worked with Covario to ensure organic search had a significant influence on the redesign or on a new Web site. For the 2011 holiday season, an evergreen Black Friday page went up on the site, optimized for related keywords. By the end of season, the page acquired more than 400,000 Facebook shares and 7,500 back-links. The page remains on the site and continues to drive improvements. Post-launch, 23 sub-category pages resulted in 4.4 million organic visitors and 153,000 shop clicks. The campaign also drove a 43 percent increase in total …

  Before this campaign, NetBase was known as a social media insight and analysis company for market researches. SXSW marked a “coming out” party for the company to rebrand itself as an “enterprise social intelligence platform” that target Fortune 500 enterprises. The core of the campaign features a “What Women Want” infographic, stickers, ant 5,000 branded shirts. The campaign at SXSW generated over 100 percent ROI and over 3,000 new contacts. The campaign garnered more than 54 articles and 6.4 million impressions. 

Few companies optimize images for search results well. Intrapromote did it for Honda after other sites began outranking images for its own content. The biggest problem for car companies wanting to rank higher in image search remains low-quality sites copying the snapshots and using them on their own sites. It causes other sites to rank higher than OEMs, and earn ad revenue on top of it. To correct the trend, data was added to XML site maps, adding and simplifying image attributes. The companies increased visits from organic image search by …

About 1 percent of online searches are for recipes, but Land O’Lakes didn’t know it until Colle+McVoy and Nina Hale optimized the ton of content on its site to serve up results. The strategy required optimizing each individual recipe, using Land O’Lakes images to promote the brand on social sites and inspire consumers to search for recipes. It also meant implementing a schema per Google's instruction for rich snippets. In year-on-year results ending July 2012, the campaign drove 61 percent growth in organic traffic; more than 1 million new visitors; 95 …