As Apple has clearly outlined, a "native banner" unit is among seven new ad formats soon to be supported by the News app. Distinguished only by a Sponsored call out, … Read the full story by Gavin O'Malley

AUSTIN, TEXAS -- Biz Stone returned to the main stage here to give what is proving to be an annual update on his next new thing, or in the case … Read the full story by Joe Mandese

The service, available to CPG advertisers, brings together different forms of measurement tailored to specific media, including Time Inc. subscription data and GfK MRI. Fr the first time, it integrates … Read the full story by Erik Sass

Ad monetization has become an increasingly important part of the developer tool-set, but also an increasingly complicated one to manage. Read the full story by Ben Frederick

Google's mission to increase the accuracy of the search and display advertisements served to consumers on desktop, mobile and other Internet-connected devices led the company to build out a suite … Read the full story by Laurie Sullivan

Publicly traded Tel Aviv-based global marketing tech firm Perion released earnings for the final quarter and fiscal year of 2015, reporting that the company saw non-GAAP revenue of $219 million … Read the full story by Felicia Greiff