The special original- and cherry-flavor AMP cans bear the Twitch logo and promote the #AMPLevelUp partnership. It's the first time that Twitch's logo has been used on any non-gaming retail … Read the full story by Karlene Lukovitz

Time Inc. today announced the upcoming launch of Instant, a new mobile-first, all-video digital platform featuring content "about the lives and projects of digital celebrities," as well as content created … Read the full story by Sara Guaglione

Univision has a deal with the One by AOL initiative, a self-serve platform allowing advertisers programmatic access to linear TV inventory. In using One by AOL, advertisers can now execute … Read the full story by Wayne Friedman

A predictive marketing platform launched Monday to provide retail marketers with a content recommendation engine powered by artificial intelligence. Read the full story by Jess Nelson

The agency will develop a digital engagement and donor recruitment strategy aimed at young men for the non-profit marrow donor organization. The assignment came after review. Read the full story by Larissa Faw

Seeking to capitalize on a growing market, Unacast has raised $5 million in financing, led by European VC firm Open Ocean Capital. Beacons will impact the future of mobile advertising … Read the full story by Gavin O'Malley

According to Lucid Sight, the initial numbers look promising-the company ran a 30-second 360 degree campaign in conjunction with "The Divergent Series: Allegiant" movie, which 30% of consumers chose to … Read the full story by Ben Frederick