Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users' interactions with their Pins. Now, brands can create an audience and retarget five … Read the full story by Gavin O'Malley

Real-time bid-management system Wise Data Media analyzed programmatic activity around the first and second presidential debates and found that fill rates and impressions increased during both time periods. Read the full story by Philip Rosenstein

Vemba, a video discovery and distribution platform, and SpotX announced on Wednesday a jointly developed product suite that manages the monetization and syndication of premium video. Read the full story by Philip Rosenstein

Data from Hitwise shows the value of scandal. While millions live streamed the second debate, many millions also searched for the Trump video, and the down and dirty on Bill … Read the full story by P.J. Bednarski

Affiliate marketing company Impact Radius has locked its sights on artificial intelligence and machine-learning techniques, with aspirations of integrating the technology into attribution modeling and ad fraud detection to monitor … Read the full story by Laurie Sullivan

Heading into the holiday season, Facebook is hoping brands will consider "app remarketing" on its platform. Simply put, the strategy is being sold as an opportunity to build custom audiences … Read the full story by Gavin O'Malley

Playboy, long too risque for easily-shocked tech platforms, will soon be available at both Apple's iTunes Store and Google Play, thanks to its well-publicized decision to drop nudity in its … Read the full story by Erik Sass