In just one quarter (Q4 2013), the U.S. saw its share of the global real-time bidding (RTB) market shrink from nearly one-half (47%) to about one-third (31%). But this is … Read the whole story
The growth rate of inventory made available on real-time bidding (RTB) exchanges was precipitous in 2012, and while it tapered off in 2013, it … Read the whole story
Northwestern University professor Alok Choudhary founded his company, now called 4C, with the vision of taking publicly available social data and making it useful … Read the whole story
ChoiceStream on Monday released the January Cost Calendar, its monthly report of how expensive it is to buy media targeting specific audiences. It was … Read the whole story
Advertising technology provider OpenX on Monday announced the appointment of Cameran Harman as managing director, Europe, Middle East and Africa (EMEA), effectively immediately. Read the whole story
As real-time bidding and programmatic media buying become more commonplace in the online advertising industry, the question of creative will need to take center … Read the whole story
Thanks to OfficeMax, Big Data marketing just got another black eye. And some privacy experts think this one, piled on top of data breaches … Read the whole story