Real-Time Daily Editions for October 2014
- Real-Time Daily - Friday, Oct. 17, 2014
- Private Marketplaces, Programmatic Direct Not Just Fads
- Marketers Agree: Data, Analytics Key In Marketing - But Not All Use It
- Brands Must Get Beyond Fixation on Measurable Media Impact
- Programmatic Video Platform Virool Expands To Europe, Opens London Office
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
- Adelphic Taps Placed For Location-Based Targeting Data
- How About My Cross-Platform Experience?
- The Ad Sentiment Index
- The Two Silver Winners Of Ad Age's International Small Agency Of The Year Will Face Off In A Tie-Breaker Involving Staring, Pole Dancing and Beer Pong
- Mobile Said To Take Budget From Print, TV
- Real-Time Daily - Thursday, Oct. 16, 2014
- MediaMath's Upcast Buy Adds To Ad Tech M&A Intrigue
- Programmatic To Account For 63% Of Display Ad Spend By 2016
- Kantar Adds Rubicon Inventory To SRDS Programmatic Offering
- Nexage Announces Mobile Retargeting Support
- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
- PubMatic Adds 12 UK Clients, Beefs Up International Leadership Team
- Adroit Digital Names Ex-Criteo Exec Ross President
- The Ad Sentiment Index
- Meredith Unveils Native Ad Platform Buzz For Digital Sites
- 30-40% Of Impressions On AppNexus 'Impossible To Verify'
- Will Yahoo Buy An Ad Tech Company?
- It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right Thing
- Thismoment Raises $17M Earmarked For Product Development
- Why A Column About Native Advertising?
- Cross-Platform Video: Back To Basics
- Real-Time Daily - Wednesday, Oct. 15, 2014
- Digital Advertising's 'Dark Little Secret' Has Had Its Time
- Lotame Upgrades DMP To Support Cross-Device Targeting
- Programmatic In-House (Brands) Vs. Out-Of-House (Agencies)? Actually, Both Are Needed
- Visible Measures Brings Native Ad Support To DSP
- Breaking Down The Fear Factor For Programmatic
- AICE Questions Transparency, Ethics Of Agency Post-Production Units
- How Much Is That Data In The Window?
- The Ad Sentiment Index
- Snapchat's Credibility Is Fast Disappearing
- TubeMogul Taps Eyeota For New Audience Datasets
- Amobee To Make It Easier For Brands To Target Twitter Users
- Yahoo Rolls Out Content Marketing Platform For Tumblr
- FreeWheel Partners With TubeMogul To Test 'Premium Programmatic Reserve'
- Real-Time Daily - Tuesday, Oct. 14, 2014
- A Video Worth 10,000 Fraudulent Impressions
- Younger Affluent Audiences Open To Native Ads, Report Finds
- Magna's Big Step Toward Local TV Programmatic
- Demandbase Connects Marketing, Sales Teams With Salesforce App; Receives Funding From Salesforce
- Programmatic Kills Creativity
- MediaMath Taps Ex-Rubicon MD Bartram As Country Manager, Australia & New Zealand
- Facebook Desktop Video Surpasses YouTube
- Keek Brings Ads To Snapchat-Like Video Clip Social Site
- Media Stocks Take Hit As Market Drops
- Google Testing Video Chat Feature With Real Doctors
- Salesforce.com Getting Serious About Analytics
- Google Same-Day Delivery Expands; Schmidt Says Amazon Is Main Competitor
- Real-Time Daily - Monday, Oct. 13, 2014
- Programmatic Is Growing Up
- IPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time
- Publicis Groupe Takes 20% Stake In Matomy For $65 Million
- AcuityAds Names Savoy CRO
- The Ad Sentiment Index
- The 'Growing Pains' Of Private Marketplaces
- British Gas To Promote Hive In Real-Time Digital Outdoor
- Many Flavors of Programmatic TV: One Size Doesn't Fit All
- Do Agencies Have A Part In A Programmatic Future?
- Emotions Hindering Big Data Usage
- Teads UK Chief Gives Tips To Achieving Virality
- Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie
- Real-Time Daily - Friday, Oct. 10, 2014
- Out With The Newspaper And In With The SSP
- Kinetic Social Launches Analytics Dashboard For Media Planners
- Kenshoo Names Imamura MD Of APAC, Japan
- The Ad Sentiment Index
- Snapchat Plans For Opt-In Ads
- Telefonica, Visa Europe Sound Off Against Programmatic
- WPP On Track With Rentrak: Cuts Deals To Sell Kantar, License Ratings To GroupM
- Q&A With Microsoft's Colborn On Programmatic
- Tiffany & Co. To Hold First Live Google+ Hangout
- New Relic Buys Cloud Dashboard-Building Tool Ducksboard
- Brands Eventually Recover After Data Breach
- British Gas To Promote Hive In Real-Time Digital Outdoor
- Programmatic: Ingredient in Today's Marketing Mix
- Do Agencies Have A Part In A Programmatic Future?
- Sizmek Picks A New CFO
- The Other Side of the Fence: What A Brand Marketer Learned While Working For A Digital Publisher
- Real-Time Daily - Thursday, Oct. 9, 2014
- Twitter Ups MoPub's Native Game Through Namo Integration
- Publicis Teams VivaKi, Health Media Group To Bring Programmatic To Pharma Industry
- Videoplaza Enters Programmatic Space With Launch Of Konnect
- Specific Media Expands Nielsen Partnership For Moviegoer, TV Audience Data
- Starcom Mediavest Group Europe Taps DMP Acxiom For Targeting Data
- Marimedia Acquires Taptica For $13.6 Million
- Advertisers Looking To Expand Into Programmatic TV
- Ad Agencies Are Losing Their Balls To PR Shops: Will They Get Sliced by Weber's 'Sawmill'?
- The Fine, Frenetic Advertising Week That Was
- New Ways to Target Mobile Mall Shoppers
- Native And Mobile Social Growth Shows Brands Need To Be The Sandwich, Not The Wrapper
- DigitasLBi Names Jason Kodish As First Chief Data Scientist
- Real-Time Daily - Wednesday, Oct. 8, 2014
- A Real Big Real-Time Opportunity Awaits Marketers
- Dentsu Taps Turn For Data Needs
- comScore, Datalogix Partner To Link Online Ads To Offline Sales
- Omnicom, iHeartMedia Strike $200 Million Deal
- Facebook Opens Up Audience Network Widely
- The Ad Sentiment Index
- Yesmail Lets Marketers Trigger Email Campaigns Using Sports, Real-Time Weather
- Q&A With Omnicom's Simm
- Programmatic's POEM: Paid, Owned and Earned Media
- Using A Technology Tool To Harvest Data
- Mondelez Signs Video Deal With Google
- What Facebook's New 'People-Based Marketing' Really Means For Advertising's Future
- Real-Time Daily - Tuesday, Oct. 7, 2014
- The Private Future Of Programmatic
- Programmatic, Video, Mobile Driving U.S. Display Ad Growth To $37B in 2019
- With Real-Time Media, Don't Stop Thinking About Tomorrow
- Evolve Media Acquires Lesbian Lifestyle Site AfterEllen
- What If Internet Wasn't Ad-Funded?
- Ebuzzing & Teads Rebrands As 'Teads,' Puts Focus On Video SSP
- The Programmatic Marketplace Is Like Canal Street
- The Ad Sentiment Index
- Deutsch CCO Pete Favat Talks About Agencies Transforming Into Producers And Makers Without All the Pompous Rhetoric
- Why Consumers Don't Use Twitter
- TubeMogul Taps Leon From ZenithOptimedia
- Employees Starting to Become Part of Mobile Commerce
- Yahoo Courts Investment In Snapchat
- Nearly Half Believe Programmatic Offers 'New Forms Of Creativity'
- Mobile And Video Fuel 10% European Digital Ad Market Rise To GBP10bn By 2019
- Real-Time Daily - Monday, Oct. 6, 2014
- Real-Time With Havas' Taylor On Affiperf's 'Meta DSP'
- Facebook's Atlas Update: Is It Now A DSP?
- Rocket Fuel Gives Managed Service Customers Real-Time Analytics
- VivaKi Promotes Kofoid To President, Global Solutions
- Havas' Bollore: Size Doesn't Matter; Innovation Does
- Zenith Makes Rentrak 'The' - Not 'A' - Currency For Local TV Buys
- Industry Appears Split On Whether Programmatic Makes Advertising 'Less Human'
- The New Basics: TV and Digital
- The Way Consumers Think About Advertising Will Change Search's Role
- I,Cyborg
