SearchBlog
by Laurie Sullivan, Staff Writer
A 30-second TV spot during the Super Bowl will cost brands about $4.5 million. While many people watch the big game, the ads alone are not as effective as many … Read the whole story
by Laurie Sullivan
A new search engine developed at Helsinki Institute for Information Technology (HIIT) focuses on interactive intent modeling -- an approach the researchers believe predicts … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In its second edition of the "Global Seller Trust Index" -- and the first of 2015 -- analytics platform Pixalate has deemed the Google … Read the whole story
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by Laurie Sullivan
HookLogic has appointed a new chief technology officer. Fran Ryan ran DoubleClick's global engineering team as Google's top technologist in New York. Now he … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook will begin testing a new service that uses mobile beacons to push information about businesses and attractions to Facebook users in the area, … Read the whole story
by Gavin O'Malley
Facebook is testing a new service that pops place-based information right into users' News Feed. If users choose to view a particular place tip, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More smartphone owners prefer mobile websites over apps for shopping. And the number of those choosing sites over apps is increasing, based on a … Read the whole story
by Steve McClellan
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Mobile ecommerce is growing fast, and that is obviously good news for retailers -- but as always, you take the good with the bad. … Read the whole story
by Karl Greenberg
Mercedes-Benz, Kia, Hyundai, Chrysler, and Nissan were in the Super Bowl. There were other automakers, however, that were activating against the game, but doing … Read the whole story
by Erik Sass
The Digital Engagement Index reached a record high as a result of the buzz surrounding Super Bowl spots. Budweiser currently leads the pack thanks … Read the whole story
by Tyler Loechner
In a bid to sync Super Bowl ads with digital content, Netmining, an audience targeting firm, has partnered with TVTY, a French-based ad platform. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Finally, a pay TV provider who gets it. Dish Network is offering up a more honest approach to TV advertising: fast-forward through the TV … Read the whole story