Google on Wednesday announced three ad creation tools to make collaboration easier. The tools offer asset storage and organization, feature for advertisers to quickly create video ads for YouTube, and … Read the whole story
The Yelp report, a benchmark of local economic strength, reveals changes in consumer habits as inflation has risen at record rates. Consumer searches for … Read the whole story
"There is a big difference between ecommerce and commerce," Brown said. "Ecommerce is a narrow look at platforms. Commerce is about how we direct … Read the whole story
Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes? Read the whole story
Recent events have shaken up consumer preferences. Now, they're more open to trying new brands. Read the whole story
Siding with Google, a judge has thrown out Android users' claims that the company "spies" on them by collecting information about their use of … Read the whole story
Ad "attention" and "viewability" -- two key measures of ad effectiveness, according to TVision -- continue to improve on CTV platforms vs. linear TV. Read the whole story
Branded smart-speaker ads generated higher overall brain activity, emotional response and ad memory than standard audio ads. Read the whole story
The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say. Read the whole story
McLaren most recently served as CEO of Merkle B2B, where he led the global expansion of the company's B2B practice. Read the whole story
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday morning, would effectively prohibit companies from serving ads to people based on their … Read the whole story