- Community Coffee Names Baker & Bonner Creative AOR
MAD, Fern Siegel - Tuesday, December 20, 2022
The agency has several assignments in production for the client slated ...
- EssenceMediacom Wins Global PlayStation Media Duties
MAD, Steve McClellan - Tuesday, December 20, 2022
The client spends an estimated $170 million worldwide, according to agency resear ...
- Team One Wins Barclays US Consumer Bank Remit
Accounts on the Move, Steve McClellan - Monday, December 19, 2022
Barclays US Consumer Bank has appointed Publicis Groupe’s Team One to ser ...
- OMD Wins Burberry Global Media Account
MAD, Steve McClellan - Monday, December 19, 2022
The company spends an estimated $55 million on measured media annually, ...
- Siemens Taps Mediaplus For Global Media Assignment
Mediapsssst, Richard Whitman - Wednesday, December 14, 2022
The assignment covers media planning, buying, and strategy across all traditional a ...
- Marcus Thomas Wins Festival Foods Creative, Media Account
Accounts on the Move, Steve McClellan - Tuesday, December 13, 2022
Cleveland-based agency Marcus Thomas has been awarded AOR duties for Wisconsin supermark ...
- L'Oreal Awards U.S. Media Assignment To Omnicom Media Group
MAD, Steve McClellan - Tuesday, December 13, 2022
The company spends $960 million on measured media in the U.S. annuall ...
- Hormel Bacon Spot Unites Families During Christmas 'Fight'
Out to Launch, Fern Siegel - Monday, December 12, 2022
BBDO MLPS positions Black Label Bacon as a holiday peacemaker. ...
- Horizon Next Wins Expanded Remit From A Place For Mom
Accounts on the Move, Steve McClellan - Friday, December 9, 2022
A Place for Mom (APFM), the online platform and senior living advisory servic ...
- EssenceMediacom Keeps Sony Interactive Global Media Account
Accounts on the Move, Fern Siegel - Monday, December 12, 2022
Sony PlayStation is expected to spend $170 million globally this year. ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Pacific Foods Names Little & Company As Lead Strategy, Creative Agency
MAD, Steve McClellan - Sunday, December 11, 2022
The client, part of Campbell Soup Co., first began working with t ...
- 'Response Time Matters' Campaign Acts As Health Alert For Firefighters
MAD, Fern Siegel - Thursday, December 8, 2022
Denver creative agency Cactus, along with the advocacy group DetecTother, fashioned ...
- Crowley Webb Wins AOR Duties For Regional AAA Group
Accounts on the Move, Steve McClellan - Wednesday, December 7, 2022
Buffalo, NY-based agency Crowley Webb has been appointed the first-ever agency ...
- Nature's Bounty Selects Terri & Sandy As AOR
MAD, Fern Siegel - Wednesday, December 7, 2022
The agency will handle creative and strategic marketing duties for the 50-year-o ...
- Boathouse Wins Cronin Group Social, PR Remit
Accounts on the Move, Steve McClellan - Tuesday, December 6, 2022
Marketing agency Boathouse Group has been selected by Boston development firm Cron ...
- mSix&Partners Lands China's OnePlus For North America
MAD, Steve McClellan - Tuesday, December 6, 2022
According to the agency the new assignment reflects OnePlus' ambitions to expa ...
- Pacific Foods Names Little & Company Lead Creative Agency
Accounts on the Move, Fern Siegel - Sunday, December 4, 2022
New work is expected to break in August 2023. ...
- Six+One Wins Seagram's Escapes Digital Strategy Work
MAD, Fern Siegel - Wednesday, November 30, 2022
The assignment, launching in 2023, includes content strategy, a website and digit ...
- With A Focus On Scale, Lagunitas Appoints Integer Group As First AOR
MAD, Steve McClellan - Tuesday, November 29, 2022
The assignment comes as Lagunitas is pivoting to a marketing and med ...
- Art Of The Possible Named Creative Agency For Bibigo Snacks
Accounts on the Move, Fern Siegel - Tuesday, November 22, 2022
The brand is prepping for a European launch and will target Asi ...
- Harman Consolidates Creative, Media Accounts With Havas Group
MAD, Steve McClellan - Monday, November 21, 2022
The scope of work includes brand strategy, creative, content, media and producti ...
- Is WPP's Comprehensive Partnership With Walgreens Boots Alliance Coming To A Close?
Mediapsssst, Richard Whitman - Friday, November 18, 2022
The holding company was appointed overall marketing partner in 2017, a de ...
- McCann Wins Smirnoff Global Creative AOR
Accounts on the Move, Steve McClellan - Tuesday, November 15, 2022
Diageo vodka brand Smirnoff has appointed McCann as its new global creati ...
- Integrate Adds Targeting Tools To Its ABM Platform For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, November 15, 2022
ABM is hard to get right, but it can be done wi ...
- Wunderman Thompson Names 2 Execs To Client Leadership Team
MAD, Fern Siegel - Wednesday, November 9, 2022
The company appointed Lizzie Snell as managing director and Jim Dyer ...
- Sam's Club Launches Media Review
MAD, Steve McClellan - Thursday, November 3, 2022
In the U.S. Sam's Club spent an estimated $36 million on measur ...
- Michigan Economic Development Corp. Plans $10M Marketing Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 2, 2022
The campaign will have a national reach, including media activity in Michi ...
- Adobe Launches Media Consolidation Review
MAD, Steve McClellan - Wednesday, November 2, 2022
The company spends an estimated $150 million on measured media worldwide, accordi ...
- Royal Navy, Air Force Re-Ups With House 337
MAD, Fern Siegel - Tuesday, November 1, 2022
House 337 has been reappointed as the units lead creative agency ...