- Battery Named Creative Partner By Vail Resorts
Accounts on the Move, Fern Siegel - Monday, February 6, 2023
Battery will also handle the launch of an inaugural brand campaign, "Hi ...
- Soap & Glory Wants Customers To 'Get Naked'
MAD, Fern Siegel - Friday, February 3, 2023
The push makes private moments public by highlighting women's body-care routines. ...
- Quantinuum Taps Schermer As Strategic Marketing Agency
Accounts on the Move, Fern Siegel - Friday, January 27, 2023
The agency will lead Quantinuum's brand and digital marketing efforts. ...
- HubSpot Capitalizes On Kathryn Hahn For 'Success' Campaign
MAD, Fern Siegel - Friday, January 27, 2023
The campaign's fun tropes allow the comedy actress to promote the company ...
- Leo Burnett Chicago Selects O'Kelly As ECD
People on the Move, Fern Siegel - Friday, January 27, 2023
Mariana O'Kelly will run the Kellogg's portfolio for the agency. ...
- BBH London Win's F&F Business
Accounts on the Move, Fern Siegel - Thursday, January 26, 2023
The account is Tesco's clothing brand. BBH has been Tesco's creative agen ...
- Team One Named KB Home's Strategic-Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 25, 2023
Team One will handle paid media, digital and social media communications, collatera ...
- Team One Named KB Home's Strategic-Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 25, 2023
Team One will handle paid media, digital and social media communications, collatera ...
- IELTS Selects M&C Saatchi To Develop Global Brand Platform
MAD, Fern Siegel - Monday, January 23, 2023
The agency will create a marketing vision that encourages test takers ...
- ELVIS Named Creative Agency For Lyle's Golden Syrup
Accounts on the Move, Fern Siegel - Wednesday, January 18, 2023
The syrup has used the same tin since 1883. It is so ...
- Network Selects Harbour As Lead Brand-Creative Partner
Accounts on the Move, Fern Siegel - Tuesday, January 17, 2023
Network, a UK discount scheme for key workers, tapped Harbour as i ...
- Barkley Wins AOR Duties For Golf Cart Brand E-Z-Go
Accounts on the Move, Steve McClellan - Thursday, January 12, 2023
Textron Specialized Vehicles Inc. has named Kansas City, MO-based ad agency Barkl ...
- Tinuiti Named Digital Marketing AOR For Five Unilever Wellness Brands
MAD, Steve McClellan - Thursday, January 12, 2023
The brands include Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Heal ...
- Yum: HD Wins Green Gobbler Account
Accounts on the Move, Steve McClellan - Tuesday, January 10, 2023
Cleaning products maker PurposeBuilt Brands has named Milwaukee-based independent agency Hanson Dod ...
- Brandience Serves Up Biggby Coffee As New AOR
Accounts on the Move, Fern Siegel - Friday, January 6, 2023
The agency's CEO said the win allows it "to leverage our de ...
- BMW Puts NA Media, Creative Assignments Into Review
MAD, Steve McClellan - Tuesday, January 3, 2023
The German auto brand is also reviewing assignments for social media a ...
- Jack Daniels Taps BBDO India As Integrated Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, December 28, 2022
The agency will handle creative strategy for the Indian market and localizati ...
- B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 23, 2022
Almost all B2B teams are confident about the year to come, b ...
- EggLife Foods Selects Haberman As AOR
MAD, Fern Siegel - Wednesday, December 21, 2022
Haberman will be a one-stop shop for media buying and planning, creati ...
- Community Coffee Names Baker & Bonner Creative AOR
MAD, Fern Siegel - Tuesday, December 20, 2022
The agency has several assignments in production for the client slated ...
- EssenceMediacom Wins Global PlayStation Media Duties
MAD, Steve McClellan - Tuesday, December 20, 2022
The client spends an estimated $170 million worldwide, according to agency resear ...
- Team One Wins Barclays US Consumer Bank Remit
Accounts on the Move, Steve McClellan - Monday, December 19, 2022
Barclays US Consumer Bank has appointed Publicis Groupe’s Team One to ser ...
- OMD Wins Burberry Global Media Account
MAD, Steve McClellan - Monday, December 19, 2022
The company spends an estimated $55 million on measured media annually, ...
- Siemens Taps Mediaplus For Global Media Assignment
Mediapsssst, Richard Whitman - Wednesday, December 14, 2022
The assignment covers media planning, buying, and strategy across all traditional a ...
- Marcus Thomas Wins Festival Foods Creative, Media Account
Accounts on the Move, Steve McClellan - Tuesday, December 13, 2022
Cleveland-based agency Marcus Thomas has been awarded AOR duties for Wisconsin supermark ...
- L'Oreal Awards U.S. Media Assignment To Omnicom Media Group
MAD, Steve McClellan - Tuesday, December 13, 2022
The company spends $960 million on measured media in the U.S. annuall ...
- Hormel Bacon Spot Unites Families During Christmas 'Fight'
Out to Launch, Fern Siegel - Monday, December 12, 2022
BBDO MLPS positions Black Label Bacon as a holiday peacemaker. ...
- Horizon Next Wins Expanded Remit From A Place For Mom
Accounts on the Move, Steve McClellan - Friday, December 9, 2022
A Place for Mom (APFM), the online platform and senior living advisory servic ...
- EssenceMediacom Keeps Sony Interactive Global Media Account
Accounts on the Move, Fern Siegel - Monday, December 12, 2022
Sony PlayStation is expected to spend $170 million globally this year. ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...