• by Fern Siegel , February 6, 2023

Vail Resorts, which operates 41 resorts in 15 states, named Battery its creative agency.

The assignment came following a competitive review.

Battery will also handle the launch of an inaugural brand campaign, High Five at Breckenridge, debuting this winter season.

“Our agency search was laser-focused on bringing in the right partner who could capture our brand during this important moment in the new tourism landscape,” said Greg Krummenacker, director, Vail Resorts Creative Services, Vail Resorts.

“When you have a community of loyal guests and a client willing to take risks, the only next step is to make incredible work together,” said Scott Brown, executive creative director at Battery.

Battery will also oversee creative work for Beaver Creek and experiential brand activations for Epic Pass. Additional activations will appear in the coming months. 

Battery is part of the Paris-based Havas Group. The agency has offices in Los Angeles, Chicago, Toronto and Shanghai.