- Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
MAD, Steve McClellan - Tuesday, March 14, 2023
The company spent an estimated $35 million on measured media in t ...
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
MAD, Steve McClellan - Monday, March 13, 2023
The drugstore chain, part of Walgreens Boots Alliance, put its media accou ...
- BBH Scores Premier League Account
Accounts on the Move, Fern Siegel - Friday, March 10, 2023
The agency's remit is to promote the client's social initiatives and i ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Mediapsssst, Richard Whitman - Thursday, March 9, 2023
While media pricing will always be a factor, marketers are more focus ...
- Common Good Wins 4 New Creative, Media Accounts
Accounts on the Move, Fern Siegel - Wednesday, March 8, 2023
The various accounts were awarded after competitive reviews. ...
- McKinney Wins PUMA AOR Assignment
Accounts on the Move, Steve McClellan - Thursday, March 2, 2023
PUMA has selected McKinney as its new global agency of record f ...
- Adobe Consolidates Media With Wavemaker, Publicis Media
MAD, Steve McClellan - Thursday, March 2, 2023
The company spent an estimated $335 million on measured media globally ...
- Musicnotes Selects Planet Propaganda As First Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, March 1, 2023
A new brand platform and identity, including an integrated ad campaign, a ...
- Noble Studios Tapped As AOR For Santa Monica Travel & Tourism
Accounts on the Move, Fern Siegel - Tuesday, February 28, 2023
The agency will begin brand strategy work and launch new creative th ...
- Manebrea Selects BMB As Creative Partner, New Work Expected This Spring
Accounts on the Move, Fern Siegel - Monday, February 27, 2023
Founded in Biella in 1846, Manebrea is the oldest active brewery ...
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
MAD, Steve McClellan - Monday, February 27, 2023
The review is global and will be managed in-house by CMO Dr ...
- Pegasus Bank Taps Baker & Bonner As Branding, Creative AOR
Accounts on the Move, Fern Siegel - Friday, February 24, 2023
The Dallas-based agency will launch a new creative campaign in early sum ...
- El Pollo Loco Taps Omnicom's Organic For AOR Duties
MAD, Steve McClellan - Friday, February 24, 2023
Organic is partnering with Austin TX-based Third Ear (formerly LatinWorks), also pa ...
- IPG's Mediabrands Wins $1.4 Billion GEICO Media Review
MAD, Steve McClellan - Thursday, February 23, 2023
According to the companies, their collaboration going forward "will modernize GEICO's ...
- 9thWonder Awarded Media AOR Duties For Vari
Accounts on the Move, Steve McClellan - Wednesday, February 22, 2023
Vari, the Texas-based workspace furniture company, has named 9thWonder Agency its med ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- VB+Partners Named AOR For Girl Scouts USA
MAD, Steve McClellan - Wednesday, February 22, 2023
The agency will be responsible for brand development including research, brand platfor ...
- NESCAFE Debuts New 'World' Platform
Out to Launch, Fern Siegel - Wednesday, February 22, 2023
The coffee company, committed to sustainability, says 6,000 cups of NESCAFE a ...
- Airbus Taps Crossmedia As Global Media AOR
Accounts on the Move, Fern Siegel - Friday, February 17, 2023
The agency won the account in a competitive review over the incumbe ...
- Barkley Named AOR For Smoothie King
MAD, Steve McClellan - Friday, February 17, 2023
Headquartered in Coppell, Tex., Smoothie King has more than 1,400 locations worldw ...
- Ntooitive Digital Selected As AOR For Nekter Juice Bar
Accounts on the Move, Fern Siegel - Thursday, February 16, 2023
Ntooitive will supply the client omnichannel digital-marketing solutions to up storefront visibil ...
- BACX Picks Harbour As Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 15, 2023
Harbour will revamp all visual and verbal branding, product design and communicatio ...
- HARIBO Taps Colle McVoy To Be Its U.S. Shopper Marketing Agency
MAD, Steve McClellan - Wednesday, February 15, 2023
The agency and its specialty design practice, 10 Thousand Design, will conce ...
- LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
Accounts on the Move, Fern Siegel - Tuesday, February 14, 2023
LIGHT+CO consolidates responsibilities from multiple incumbent agencies. ...
- VaynerMedia Wins Alaska Airlines Account
MAD, Steve McClellan - Tuesday, February 14, 2023
Alaska Airlines spent an estimated $30 million on measured media last yea ...
- Stagwell's Assembly Wins T. Rowe Price Media Account
MAD, Steve McClellan - Thursday, February 9, 2023
Client spending was up exponentially last year (to $65 million) according ...
- Cheil UK Wins Priority Pass's Global Performance Media Account
Accounts on the Move, Fern Siegel - Tuesday, February 7, 2023
Priority Pass is a network of 1,300 lounges and travel experiences ...
- Constellation Brands Puts $600 Million Media Account In Review
MAD, Steve McClellan - Tuesday, February 7, 2023
Horizon has been the incumbent on the business since 2009 when t ...
- Pitch Revenue Drops Sharply in 2022 Amid Economic Worries
Mediapsssst, Richard Whitman - Monday, February 6, 2023
Globally, net revenue from media agency pitches fell nearly 42% last ye ...