Bartle Bogle Hegarty won the Premier League's account following a competitive pitch.
The English soccer account was formerly handled by FCB Inferno.
The agency's remit is to promote the
client's social initiatives and its "No Room For Racism" campaign.
Alex Grieve, CCO of BBH, said: “The Premier League is the greatest football league in the world. Our job,
and the opportunity we've been given, is to ensure the advertising matches the greatness that happens on and off the pitch.”