• by Steve McClellan  @mp_mcclellan, February 17, 2023

Kanas City, MO-based agency Barkley has been named agency of record for Smoothie King. The agency will be responsible for brand and creative strategy for the client.

Headquartered in Coppell, Tex., Smoothie King has more than 1,400 locations worldwide. The fruit-based smoothie maker, founded in 1973, positions itself in the health and wellness category.

New Orleans’ Smoothie King Center is home to the city’s NBA franchise the Pelicans.

Barkley’s first project for Smoothie King is expected to launch in April.