- Accor Appoints Accenture For Global Content Production Role
MAD, Steve McClellan - Monday, November 20, 2023
Accenture Song will service the account utilizing a proprietary data-driven process th ...
- Young & Laramore Wins Dewalt Creative Account
Accounts on the Move, Steve McClellan - Friday, November 17, 2023
Stanley Black & Decker (SBD) has selected Young & Laramore (Y&L) as t ...
- Dow Jones Taps Mediahub To Work With New In-House Media Unit
MAD, Steve McClellan - Thursday, November 16, 2023
The business publisher also tapped Mother and eg+ Worldwide for creative a ...
- Cotton Incorporated Names GALE Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Tuesday, November 14, 2023
Previously, adam&eveDDB handled the account for nearly 20 years. ...
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- Ruckus Adds Several New York-Area Clients
Accounts on the Move, Steve McClellan - Monday, November 13, 2023
New York-based creative agency Ruckus has announced a series of new clie ...
- Papa Johns Selects Carat For U.S. Media
Mediapsssst, Richard Whitman - Tuesday, November 7, 2023
The company spent nearly $250 million on measured media in 2022 accordi ...
- Xpedition Establishes London Presence With 2 Senior Hires
MAD, Fern Siegel - Thursday, November 2, 2023
This month, Xpedition is debuting advertising and experiential campaigns for YouTube, Fitb ...
- Freshpet Adds Empower To Agency Roster
Mediapsssst, Richard Whitman - Thursday, November 2, 2023
Cincinnati-based Empower joins Cage Point as another media agency serving the client ...
- PayPal Picks GroupM For Global Media Duties
MAD, Steve McClellan - Friday, October 27, 2023
The company spends an estimated $130 million annually on measured media accordi ...
- Mediahub Expands Remit With Silversea To Include North America
Accounts on the Move, Steve McClellan - Thursday, October 26, 2023
Silversea, part of Royal Caribbean Group, has named Interpublic Group's Mediahub ...
- Charm City Taps Spark As Creative Marketing AOR
Accounts on the Move, Fern Siegel - Wednesday, October 25, 2023
Spark will evolve Visit Baltimore's brand, which launched in 2020. ...
- Spark Named Creative Marketing AOR For Visit Baltimore
Accounts on the Move, Steve McClellan - Tuesday, October 24, 2023
Tampa ad agency Spark has been awarded creative marketing AOR duties f ...
- Helzberg Diamonds Awards Media Account To Walz Tetrick
MAD, Steve McClellan - Monday, October 23, 2023
The assignment, which followed a competitive pitch, is effective immediately with ...
- The Shipyard Continues Win Streak With Prestige Consumer Health Care
Mediapsssst, Richard Whitman - Tuesday, October 17, 2023
The agency will handle the company's estimated $21 million media account. Oth ...
- Quest Nutrition Names BBH USA Lead Creative Agency
Accounts on the Move, Steve McClellan - Monday, October 16, 2023
Quest Nutrition, part of The Simply Good Foods Company, has named BBH U ...
- Doe-Anderson Wins Creative, Media Duties For The Georgia Aquarium
MAD, Steve McClellan - Friday, October 13, 2023
The remit includes strategy, creative and national media planning and buying responsibilit ...
- Honey Bunches Of Oats Turns Cereal Into A Life Aid
MAD, Fern Siegel - Tuesday, October 10, 2023
The work suggests the new cereal bunches can get you through tric ...
- Bank On It: AKQA Named Chime's Integrated Marketing Agency
Accounts on the Move, Fern Siegel - Monday, October 9, 2023
Chime sees itself as an innovative company helping those who struggle financia ...
- Hyatt Books VMLY&R As Lead Creative Agency
MAD, Fern Siegel - Thursday, October 5, 2023
The WPP agency's first work is expected in early 2024. ...
- MullenLowe Wins New $450+ Million Military Recruitment Contract
MAD, Steve McClellan - Thursday, October 5, 2023
MullenLowe, part of Interpublic, competed against six other unidentified contenders, per t ...
- Illycaffe Brews New AOR: Inspira Marketing Group
Accounts on the Move, Fern Siegel - Wednesday, October 4, 2023
The agency will launch the coffee company's Instagram presence and revive i ...
- BMW Awards Critical Mass Its $150 Million Americas Media Assignment
MAD, Steve McClellan - Wednesday, October 4, 2023
For the first time, BMW of North America is consolidating offline med ...
- The Shipyard Expands Client Roster With Three New Accounts
MAD, Steve McClellan - Tuesday, October 3, 2023
The agency has won media assignments for San Diego Zoo and S ...
- Krak Boba Names InnoVision Marketing Group AOR
MAD, Fern Siegel - Monday, October 2, 2023
The agency will drive marketing and advertising campaigns, as well as t ...
- Ancestry Picks Publicis Unit For Global Media
MAD, Steve McClellan - Monday, October 2, 2023
The unit is called Publicis Vita, powered by Starcom and the rem ...
- Publicis Wins Kimberly-Clark's $340 Million U.S. Media Assignment
MAD, Steve McClellan - Friday, September 29, 2023
The company has formed a unit called K-C One to service t ...
- Amazon's Global $5 Billion Media Account Is Up For Grabs
MAD, Steve McClellan - Friday, September 29, 2023
Amazon confirmed it is seeking submissions for a global review. Incumbent Mediabran ...
- Assembly MENA Wins Virgin Mobile UAE Media Account
Accounts on the Move, Steve McClellan - Wednesday, September 27, 2023
Stagwell agency Assembly has won media duties for Virgin Mobile UAE aft ...
- OMG Prevails In $600 Million Uber Media Review
MAD, Steve McClellan - Wednesday, September 27, 2023
OMG's scope of work includes media strategy, planning and buying for Nor ...