- Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The award followed an RFP process. To service the account, Acadia ...
- MGM Resorts Taps Mischief As Creative AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The firms said they will jointly work on briefs for the M ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- Hanson Dodge Named NA Agency Partner For Ruffwear
Accounts on the Move, Steve McClellan - Monday, January 8, 2024
Independent agency Hanson Dodge (HD) has been named North American agency partn ...
- T-Mobile US Names Dentsu Lead Creative Agency
MAD, Steve McClellan - Friday, January 5, 2024
The selection follows a review that began last summer. The company previous ...
- BMB Wins Creative Account For Kerry Dairy Consumer Foods
Accounts on the Move, Fern Siegel - Thursday, December 21, 2023
The agency has been tasked with growing the brands. ...
- Zurilgen, Costa Reteam At Ogilvy For IBM
MAD, Fern Siegel - Monday, December 18, 2023
The pair will drive the client's creative vision as part of EightBa ...
- Sweet Success: Ghirardelli Chocolate Awards MullenLowe West Creative AOR
MAD, Fern Siegel - Friday, December 15, 2023
The agency will launch the brand's first 360 campaign next summer. ...
- Ahmed Named Executive Creative Director, Mother In New York
MAD, Fern Siegel - Thursday, December 14, 2023
Previously, Nedal Ahmed worked at Google Creative Lab on the company's Pix ...
- Jefferson's Bourbon Names Argonaut Creative AOR, Focuses On Brand Differentiation
MAD, Fern Siegel - Wednesday, December 13, 2023
The assignment is the agency's second from the liquor giant. ...
- SAP Wants Businesses 'Ready' For AI
MAD, Fern Siegel - Tuesday, December 12, 2023
Rather than focus on tech wizardry, the 30-second ad follows an AI-animat ...
- Martin Agency, Carat Winners In Papa John's Agency Review
MAD, Steve McClellan - Tuesday, December 12, 2023
The company spent nearly $250 million on measured media in 2022 accordi ...
- St. Luke's Selected As Wickes' Lead Creative Agency
Accounts on the Move, Fern Siegel - Monday, December 11, 2023
The business has 230 physical stores across the UK and plans ...
- TDA Boulder Adds 3 New Clients To Roster
Accounts on the Move, Fern Siegel - Friday, December 8, 2023
TDA is the first ad agency for all three companies. ...
- Sweet Win For VML, Named Krispy Kreme's Creative Partner
MAD, Fern Siegel - Thursday, December 7, 2023
The agency will handle creative strategy and visual identity for the bran ...
- VCCP US Expands Creative, Appoints 2 Group CDs
MAD, Fern Siegel - Thursday, December 7, 2023
Zoe Bell and Gianmaria Schonlieb will handle varied accounts, including Nutribullet, Tate ...
- Accenture Song In The UK Will Oversee Plusnet's Social Media
Accounts on the Move, Fern Siegel - Thursday, November 30, 2023
Accenture Song has been Plusnet's lead agency of record since 2010. ...
- Mindshare Named Media AOR For Denny's Corp.
MAD, Fern Siegel - Thursday, November 30, 2023
The 70-year-old fast-food franchise has partnered with the media agency to enga ...
- Game Seven Wins Beverage Business, Named BlueTriton's Social-Digital AOR
MAD, Fern Siegel - Wednesday, November 29, 2023
BlueTriton's CMO said the new assignment will "help our portfolio engage, differentia ...
- Opendoor Taps Mischief @ No Fixed Address For Creative Work
Mediapsssst, Richard Whitman - Saturday, November 25, 2023
The agency will develop a 2024 Super Spot for the online re ...
- Preacher Employs Martin Short For Wealthsimple 'Work'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new ad marks the first campaign for the fintech company ...
- Mediahub Wins OURA Global Media Account
MAD, Steve McClellan - Tuesday, November 21, 2023
The agency will handle media planning, buying, and audience strategy across Nor ...
- Mischief @ No Fixed Address Named Pizza Hut's Social AOR
Accounts on the Move, Fern Siegel - Monday, November 20, 2023
The agency's remit is to expand partnerships and brand popularity among young ...
- Accor Appoints Accenture For Global Content Production Role
MAD, Steve McClellan - Monday, November 20, 2023
Accenture Song will service the account utilizing a proprietary data-driven process th ...
- Young & Laramore Wins Dewalt Creative Account
Accounts on the Move, Steve McClellan - Friday, November 17, 2023
Stanley Black & Decker (SBD) has selected Young & Laramore (Y&L) as t ...
- Dow Jones Taps Mediahub To Work With New In-House Media Unit
MAD, Steve McClellan - Thursday, November 16, 2023
The business publisher also tapped Mother and eg+ Worldwide for creative a ...
- Cotton Incorporated Names GALE Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Tuesday, November 14, 2023
Previously, adam&eveDDB handled the account for nearly 20 years. ...
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- Ruckus Adds Several New York-Area Clients
Accounts on the Move, Steve McClellan - Monday, November 13, 2023
New York-based creative agency Ruckus has announced a series of new clie ...
- Papa Johns Selects Carat For U.S. Media
Mediapsssst, Richard Whitman - Tuesday, November 7, 2023
The company spent nearly $250 million on measured media in 2022 accordi ...