- CTP Named AOR For Cambridge Office For Tourism
MAD, Steve McClellan - Wednesday, August 21, 2024
The remit includes ad campaigns and other destination marketing activities, public relatio ...
- Baldwin& Adds Pivotal Aircraft To Its Client Roster
MAD, Steve McClellan - Monday, August 19, 2024
The agency will oversee creative development for all online assets including w ...
- Unilever Consolidates Creative Duties For Its Beauty & Wellbeing Group With WPP
MAD, Steve McClellan - Monday, August 19, 2024
WPP already serviced two of the group's biggest brands in the gro ...
- Dickies Taps Backbone For Marketing, Influencer Management
Accounts on the Move, Fern Siegel - Thursday, August 15, 2024
Backbone will promote Dickies' workwear, saluting its 102-year-old heritage. ...
- King's Hawaiian Selects Erich & Kallman For Creative Duties
MAD, Steve McClellan - Friday, August 9, 2024
The first campaigns developed by Erich & Kallman are scheduled to laun ...
- Terri & Sandy Wins Four Revlon Accounts
MAD, Fern Siegel - Thursday, August 8, 2024
The agency will develop a new brand platform, based on a digital-fir ...
- TDA Boulder Wins AOR Duties For Del Real Foods
Accounts on the Move, Fern Siegel - Wednesday, August 7, 2024
The agency's first work is expected in early fall. ...
- VW Extends DDB Contract, Adds Precision Marketing To Omnicom Remit
MAD, Steve McClellan - Tuesday, August 6, 2024
A newly formed VW-dedicated precision marketing team will be integrated with t ...
- Miller's Ale House Taps Spark For Brand Storytelling Efforts
MAD, Steve McClellan - Tuesday, August 6, 2024
The agency specializes in the food and beverage, hospitality, and entertainment secto ...
- T. Rowe Price Taps Code and Theory for Global Digital Transformation
MAD, Steve McClellan - Monday, August 5, 2024
The refreshed design system will function as a framework for reusable desi ...
- Kellanova Just Wrapped An Agency Overhaul; Is It Now Up For Sale?
Mediapsssst, Richard Whitman - Monday, August 5, 2024
A deal is not certain, but Mars is exploring a possible acquisitio ...
- CTP Named AOR For Cambridge Office For Tourism
Accounts on the Move, Fern Siegel - Tuesday, August 6, 2024
The agency recently developed a campaign to showcase the city. ...
- CRM Platform Pipedrive Taps Assembly For Media
MAD, Steve McClellan - Friday, August 2, 2024
Assembly will be responsible for Pipedrive's brand and performance media globally. K ...
- Publicis Wins Rocket Media Review
MAD, Steve McClellan - Thursday, August 1, 2024
The firm spent an estimated $320 million on measured media last yea ...
- Zaxbys Names GS&P As New Creative Agency
MAD, Steve McClellan - Tuesday, July 30, 2024
The win follows the brand's decision in May to shift media duti ...
- VML's Hudson Rouge Tapped As Lead Agency For Lebron James-backed Tequila Brand
MAD, Steve McClellan - Tuesday, July 30, 2024
Hudson Rouge will develop a new campaign for Lobos 1707 that wi ...
- Cactus Adds AOR Duties For Hoosier Lottery
Accounts on the Move, Fern Siegel - Friday, July 26, 2024
The first campaign is timed with the upcoming Paris Olympics. ...
- WPP Awarded Colgate-Palmolive's 'Amazon AOR' For Europe
MAD, Steve McClellan - Sunday, July 28, 2024
WPP was awarded the business after a competitive review and has creat ...
- Isobel To Handle Creative Duties For Beyond Meat
Accounts on the Move, Fern Siegel - Thursday, July 25, 2024
The agency's remit is to show how changing dietary habits improves t ...
- SPCSHP Earns A Tasty Win: Creative AOR For American Dairy Queen
MAD, Fern Siegel - Wednesday, July 24, 2024
The new agency's first work is expected in 2025. ...
- Kellanova Expands IPG's Creative Remit
MAD, Steve McClellan - Monday, July 22, 2024
One of the bigger changes is the shift of Pringles from WPP ...
- Altro Food USA Names SweetScience Marketing AOR
Accounts on the Move, Fern Siegel - Friday, July 19, 2024
The remit is to build brand awareness for Altro's plant-based products ...
- Biotech Giant Amgen Launches Media Review
MAD, Steve McClellan - Friday, July 19, 2024
Confirming the review, a company spokesperson stated, "we have initiated a form ...
- Opinionated Wins Panda Express Creative AOR, Next Campaign Debuts With Chinese New Year
MAD, Fern Siegel - Wednesday, July 17, 2024
The agency's remit is to develop a strategic marketing platform transforming cha ...
- Truth Initiative Awards IPG's Initiative Its Media Account
MAD, Steve McClellan - Wednesday, July 17, 2024
The organization spent an estimated $50 million on measured media in 202 ...
- DazzleDry Nails Blonde+Co As Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, July 16, 2024
The agency's new ad campaign will roll out in late August. ...
- Pernod Ricard Consolidates $120 Million EMEA Account With Carat
MAD, Steve McClellan - Monday, July 15, 2024
There were several incumbents including GroupM, Havas, Omnicom and MG. Dentsu agen ...
- Jack Daniel's Picks Five by Five As UK Digital-Social Agency
Accounts on the Move, Fern Siegel - Friday, July 12, 2024
The agency's remit is to introduce younger demos to the brand. ...
- 'Fuel' Up: Olympians, Pets Star In Nulo Campaign
MAD, Fern Siegel - Friday, July 12, 2024
Gymnast Simone Biles is the latest ambassador for the brand. ...
- Rapp Sets Sail With Princess Cruises, Wins Direct Response Marketing AOR
MAD, Steve McClellan - Friday, July 12, 2024
Under the remit Rapp is tasked with boosting the brand's CRM communicatio ...