- Saint James Iced Tea Pours Shadow Into AOR Post
MAD, Fern Siegel - Tuesday, January 14, 2025
The agency oversees media relations, influencer and celebrity programming. ...
- Whataburger Orders Empower As Media AOR
MAD, Fern Siegel - Monday, January 13, 2025
The Chicago agency will lead Whataburger's media strategy, planning and buying acro ...
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' Suit
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
The amended complaint filed by Compass Marketing claims damages exceed $24 billio ...
- Confused.com Appoints Elvis Digital Marketing Creative Agency
Accounts on the Move, Fern Siegel - Monday, December 23, 2024
New work will roll out before the end of the year. ...
- Iris Worldwide Adds To Beiersdorf Portfolio, Wins Emerging Markets
MAD, Fern Siegel - Friday, December 20, 2024
With Chiel, Iris will develop SEO and PPC strategies for more region ...
- Volvo Takes Initiative, Assigns $500M Global Media
MAD, Steve McClellan - Saturday, December 21, 2024
The agency will handle all markets except for China. The incumbent w ...
- Grooming Brand Duke Cannon Picks Quality Meats As AOR
MAD, Fern Siegel - Tuesday, December 17, 2024
The agency's first work will appear in March 2025, dovetailing with ...
- McDonald's UK-Ireland Names TMW Customer Engagement AOR
Accounts on the Move, Fern Siegel - Monday, December 16, 2024
This is the first business opportunity for TMW since it was acquir ...
- WPP Wins $300M J&J Media Assignment
MAD, Steve McClellan - Friday, December 13, 2024
The incumbent was J3, a dedicated unit formed by Interpublic a deca ...
- Industry To Create Port Of Portland Brand Identity
Accounts on the Move, Fern Siegel - Wednesday, December 11, 2024
This is the first time Port of Portland asked an agency ...
- Adam&EveDDB To Launch Global Campaign For Puma
MAD, Fern Siegel - Monday, December 9, 2024
The account will be led by agency teams in London and Ber ...
- Insignis Cash Names Uncharted Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, December 4, 2024
The financial company also tapped Goodstuff Communications as media agency. ...
- WSS Selects Industry As Creative Agency, Strengthens Connection To Latino Community
MAD, Fern Siegel - Friday, November 29, 2024
The brand consultancy is charged with rebranding and strategic repositioning. ...
- HLK Lands Media, Creative Remit For Insurer Sentry
MAD, Steve McClellan - Tuesday, November 26, 2024
HLK will lead all brand strategy, creative development and media planning a ...
- A1RWATER Names BBH USA Creative AOR
MAD, Fern Siegel - Monday, November 25, 2024
The agency will handle strategic direction for the next-generation water company. ...
- Sky Awards European Media Remits To Publicis, WPP
MAD, Steve McClellan - Friday, November 22, 2024
The company confirmed that Publicis will handle media planning and buying ...
- Luxury Liner Silversea Sails With Superbloom As Creative AOR
MAD, Fern Siegel - Thursday, November 21, 2024
The agency's first work is expected in early 2025, highlighting the val ...
- Hanson Dodge Taps Schroeder To Manage Its Largest Media Client
MAD, Steve McClellan - Wednesday, November 20, 2024
Kate Schroeder will assume lead responsibilities on the agency's newest and large ...
- Pourri Names Shadow AOR
Accounts on the Move, Fern Siegel - Thursday, November 14, 2024
The eco-friendly brand removes household and pet odors. ...
- Mars Launches Global Agency Review, Includes Media, Ecommerce
MAD, Steve McClellan - Tuesday, November 12, 2024
Mars spent an estimated $1.7 billion on measured media globally in 20 ...
- Sweet Deal: Cumberland Packing Corp. Names Broken Heart Love Affair AOR
Accounts on the Move, Fern Siegel - Monday, November 11, 2024
The agency's first work for In The Raw rolls out in spri ...
- H&R Block Taps Ogilvy One As CRM Agency
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The Lacek Group, an Ogilvy One company based in Minneapolis, will le ...
- LifeStance Health Assigns The Unquantifiable Creative AOR
MAD, Fern Siegel - Friday, November 8, 2024
The company is a major provider of virtual and in-person outpatient mental-hea ...
- Sweaty Betty Taps House 337 For Global Brand Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The British retailer carries running gear, workout and yoga clothes. ...
- WPP's Thompson Retains U.S. Marine Corps Recruitment Contract
MAD, Steve McClellan - Tuesday, November 5, 2024
The latest contract spans 10 years and is valued at $1.9 billio ...
- Haleon Selects Vistar As 'Preferred' Programmatic Partner
MAD, Steve McClellan - Monday, November 4, 2024
Via the partnership, Vistar will work with Publicis Media, Haleon's media agen ...
- The Shipyard Wins Brand AOR Duties For San Diego Regional Airport Authority
MAD, Steve McClellan - Monday, November 4, 2024
The remit includes media, creative and a series of events that a ...
- Huge New Wins: Lowe's, Dr. Martens, Footlocker And More
MAD, Steve McClellan - Friday, November 1, 2024
The agency, which is up for sale, said the wins highlight t ...
- Water World: Culligan Taps Highdive, Zeno Group To Create Global Platform
MAD, Fern Siegel - Wednesday, October 30, 2024
The agencies are charged with enhancing Culligran's global presence, as well ...
- Kimberly-Clark Reviewing Global Media, Creative Assignments
MAD, Steve McClellan - Wednesday, October 30, 2024
The media review excludes the U.S., which was awarded to Publicis Grou ...