- Troy-Bilt Bridges TV, Mobile With Shazam
MediaDailyNews, Karl Greenberg - Monday, April 9, 2012
Outdoor lawn equipment company Troy-Bilt is taking a hard look at t ...
- 'Game of Thrones' Fans Pledge Family Loyalty With Tattoos
Creative Media Blog, Amy Corr - Monday, April 9, 2012
Does your loyalty lie with the Stark, Greyjoy, Baratheon, Lannister or Targary ...
- Greystripe Adds ValueClick Targeting
Online Media Daily, Mark Walsh - Thursday, April 5, 2012
Mobile ad network Greystripe is integrating the online advertising data of pare ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 4, 2012
Whoa. Blossom blooms in Old Navy ad. Press a magnet and ha ...
- Skype Launches Outdoor Campaign in UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 3, 2012
"When did it become OK to text Mum happy birthday?" asks ...
- Skype Prepares $12 Million Campaign Launch
Marketing Daily, Tanya Gazdik - Monday, April 2, 2012
"The primary goal of the campaign is to expand people's perceptions ...
- Of Doggie Highchairs And Pigspeak
Around the Net In Media, Phyllis Fine - Monday, April 2, 2012
Ease a case of the Mondays with this post, a retrospective ...
- Nature Valley Takes A Virtual Hike In National Parks
Creative Media Blog, Amy Corr - Monday, April 2, 2012
Ever wonder how technology similar to Google Street View would render ...
- Emirates Airline Repositions Brand
Marketing Daily, Tanya Gazdik - Sunday, April 1, 2012
Emirates is launching a campaign aimed at evolving the airline from ...
- Celebs Try On Depend Underwear For A Cause
Marketing Daily, Aaron Baar - Friday, March 30, 2012
Kimberly Clark's Depend brand is launching an extensive marketing effort to g ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- Corona Extra, Modelo Especial Target Hispanics
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
Corona Extra and Modelo Especial are launching national campaigns targeting the Hispan ...
- Advertising High School Debuts Campaign For 'Let's Move'
MediaDailyNews, Carrie Cummings - Wednesday, March 28, 2012
Students at New York's High School for Innovation in Advertising and Med ...
- Online Video Completion Rates Can Boost Interaction with Brand, Study Finds
VidBlog, Daisy Whitney - Thursday, March 29, 2012
Click-through rate is a dirty phrase. But yet, it is a metr ...
- John Hancock Promises 'You Are Not Alone'
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
John Hancock Financial Services is launching its first work under Chief Marketi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 28, 2012
How do smartphones work? Taco shells made from Doritos -- not ...
- 'Metro' To Promote Its Tablet As Transit Wi-Fi Looms
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
The city-centric free newspaper's first consumer marketing campaign comes ahead of par ...
- Corona Evolves 'Find Your Beach'
Marketing Daily, Tanya Gazdik - Monday, March 26, 2012
Corona Extra is striving to evolve the "Find your beach" tagline th ...
- Sierra Club Ad Campaign Takes On Coal
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
The Sierra Club is launching an advertising campaign that talks about t ...
- Interactive Chairlift Video Entertains With Alternate Scenarios
Creative Media Blog, Amy Corr - Monday, March 26, 2012
I can thank Apple for introducing me to the band Chairlift wh ...
- Infiniti Goes For Acura With JX
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Infiniti is hoping to fill a gap in its product lineup a ...
- CPMs Don't Reflect Whether Ads Are Viewable, Targeted
Online Media Daily, Mark Walsh - Monday, March 26, 2012
Earlier this year, comScore revealed some key findings from a broad stu ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Fujifilm's First Brand Campaign Talks Tech
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
Despite having the word "film" in its name, Fujifilm Holdings North Ameri ...
- Double Cross Vodka Assists April Fool's Tricksters
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
The ultra-premium vodka brand will kick off its first official consumer campai ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- Kohl's Taps Olympic Shoppers For Spring Ads
Marketing Daily, Sarah Mahoney - Wednesday, March 21, 2012
Kohl's new spring advertising campaign stars three of America's best-known Olympians, showcasi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 21, 2012
Bobby Knight smiles. Dancing in the street. Human train is in t ...
- Michigan Launches $12 Million Effort
Marketing Daily, Tanya Gazdik - Monday, March 19, 2012
Michigan is launching its largest campaign ever -- $12 million -- whi ...
- Coca-Cola Spreads Simple Moments Of Online Happiness To Fans
Creative Media Blog, Amy Corr - Monday, March 19, 2012
Shortly after Coca-Cola transitioned to Facebook's Timeline business page, the brand reach ...