- National Geographic, Sprint Launch Quest To Find Innovation In Wireless Tech
Digital News Daily, Laurie Sullivan - Friday, February 2, 2018
The campaign -- Chasing Genius: Unlimited Innovation -- challenges people to ma ...
- Credit Karma's 'Max Your Tax Karma' Campaign Aligns With Super Bowl
Out to Launch, Larissa Faw - Thursday, February 1, 2018
The media buy is targeting Millennials across social channels and will ...
- 'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement Rate
Publishers Daily, Sara Guaglione - Thursday, February 1, 2018
Adventure and outdoors magazine Outside partnered with Columbia Sportswear on a nati ...
- Tax Season Is Ad Time For Henry.tax
MAD, Larissa Faw - Wednesday, January 31, 2018
In an attempt to differentiate itself from tax preparation rivals, Henry.tax a ...
- Ancestry, Brexit And The Ties That Forever Bind
Out to Launch, Larissa Faw - Wednesday, January 31, 2018
The creative is based on the insight that average British person h ...
- Lionel Richie Goes 'All Night' With TD Ameritrade
MAD, Larissa Faw - Tuesday, January 30, 2018
TD Ameritrade is going big with an ad campaign to support wh ...
- Meet The 'Mer-Bros'; They Love Gorton's Seafood
Out to Launch, Larissa Faw - Tuesday, January 30, 2018
Gorton's Seafood is showing is sexier side with the "Trusted by Tho ...
- E*Trade Back In Big Game, Amplifies Effort With 'Silver Squad' Twitter Vignettes
Out to Launch, Steve McClellan - Monday, January 29, 2018
The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an agi ...
- Ford Targets Female Millennials, Empty Nesters With EcoSport
Marketing Daily, Tanya Gazdik - Monday, January 29, 2018
"Both share a common life stage and psychographic - they are optimisti ...
- Old Spice, Axe Launch Campaigns Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 29, 2018
Old Spice debuted a French-only TV spot from Wieden + Kennedy duri ...
- Diesel Refreshes Its 'Flawed' Campaign
Out to Launch, Larissa Faw - Friday, January 26, 2018
Although Diesel is undergoing significant challenges with its core fashion brand, the ...
- Postmates Gets 'It' ... And Its Consumers, Too
Marketing Daily, Aaron Baar - Thursday, January 25, 2018
"The tagline [emphasizes] how we can literally deliver them anything, anywhere, anytime ...
- Postmates 'Gets' You
Out to Launch, Larissa Faw - Thursday, January 25, 2018
Under the media buy, the campaign appears via out-of-home billboards, bus shelter ...
- Ashley Madison Knows The Real Reasons For Her Workout Routine
Marketing Daily, Aaron Baar - Wednesday, January 24, 2018
The campaign is a decided effort to appeal to the female use ...
- It's ING Direct To The Rescue In New Campaign
Out to Launch, Larissa Faw - Thursday, January 25, 2018
ING Direct and agency Rosapark are localizing the global bank's messaging ...
- Reebok's 'Always Classic' Campaign
Out to Launch, Steve McClellan - Tuesday, January 23, 2018
Among those featured in the campaign are pop star Ariana Grande, supermod ...
- Ad Council, Partners Introduce #ThatsHarassment
MAD, Larissa Faw - Monday, January 22, 2018
The creative, written and directed by Sigal Avin and executive produced ...
- Finish Your Diploma Campaign From Ad Council, McKinney
Out to Launch, Steve McClellan - Monday, January 22, 2018
The Ad Council and McKinney are launching new PSAs for the “Fini ...
- In Fake-News Era, MPA Highlights Trusted Content
Publishers Daily, Sara Guaglione - Monday, January 22, 2018
"With fake news running rampant and marketers and consumers alike questioning conte ...
- United Celebrates Olympian And Everyday Superheroes With Upcoming Ad Push
MAD, Larissa Faw - Friday, January 19, 2018
The campaign creative features six U.S. Olympians and their moves on t ...
- The Big Mac: Some Things Never Change
Mediapsssst, Richard Whitman - Sunday, January 21, 2018
At least that's the claim in "The Unchangers" commercial celebrating the B ...
- Rombauer Vineyards Debuts First Ad Campaign
Out to Launch, Larissa Faw - Friday, January 19, 2018
Rombauer Vineyards and agency The Engine Is Red are launching the Na ...
- Upwork's New 'Hey World' Campaign
Out to Launch, Larissa Faw - Thursday, January 18, 2018
Upwork and its agency, Duncan Channon, are introducing a clever campaign th ...
- Droga5, Ad Council Collaborate On Suicide Prevention Campaign
MAD, Larissa Faw - Wednesday, January 17, 2018
While Droga5 has produced a number of cause-related campaigns, this is t ...
- Despite Automation, Always A Need For (Human) Accountants
Out to Launch, Larissa Faw - Wednesday, January 17, 2018
The campaign's multi-channel national components include a 30-second TV spot, radio, pri ...
- Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
MAD, Larissa Faw - Tuesday, January 16, 2018
The report finds that all channels benefit from synergies, but some wo ...
- KFC's Colonel Sanders Arrives In France
Out to Launch, Larissa Faw - Tuesday, January 16, 2018
"Our hope is to make Colonel Sanders a real pop culture personali ...
- Stanford Children's Health Scales Up With National Campaign
MAD, Larissa Faw - Monday, January 15, 2018
With the opening of the new children's hospital campus that nearly doubl ...
- With A Blank Slate, Cincinnati Redraws Tourism Strategy
MAD, Larissa Faw - Monday, January 15, 2018
Later this month, Source Cincinnati will introduce its first digital hub th ...
- With Familiar Faces, FileMaker Fuels Farm's Success
Marketing Daily, Aaron Baar - Tuesday, January 16, 2018
"FileMaker is not just one thing. It's a platform that gives y ...