- Dove's 'Patches' Proves The Debate Matters In Branded Video
Video Insider, Mallory Russell - Monday, April 21, 2014
With the success of "Patches," no one can question that Dove ...
- AT&T Powers Tribeca Film Fest With 'Film For All' Campaign
MAD, Larissa Faw - Thursday, April 17, 2014
Tribeca Film Festival Sponsor AT&T and creative agency Partners + Napier N ...
- IPG Has Paid Income Taxes The Past Five Years
Mediapsssst, Richard Whitman - Thursday, April 17, 2014
Wait, didn't we say just the opposite in a headline yesterday? Y ...
- NEW! Gatorade Fierce Drinkers Exude Colorful Liquids
Out to Launch, Amy Corr - Thursday, April 17, 2014
I love that the Gatorade Fierce color matches MLB's Bryce Harper's unifor ...
- Macy's Reignites American Icons Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2014
Macy's is revisiting last year's American Icons marketing campaign, this time tappi ...
- McDonald's Launches McGriddles Push
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
In the latest on the QSR breakfast wars, the campaign follows McDonald' ...
- Mini Spotlights Owners For Mini Hardtop
Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
Since its launch in the U.S. in 2002, Mini has cultivated ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- Gray Television Launches LocalX Marketing, Helps Ad Clients Utilize Digital
MediaDailyNews, Erik Sass - Wednesday, April 16, 2014
Local broadcasters are starting to resemble media and advertising agencies, as th ...
- NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring
Out to Launch, Amy Corr - Wednesday, April 16, 2014
Foot Locker launched a great TV spot this week promoting Adidas ge ...
- Any Day On The Golf Course Can Be Perfect Day
Marketing Daily, Aaron Baar - Tuesday, April 15, 2014
"One of the things that was keeping people away from the ga ...
- MINI USA Becomes Hearst Men's Group Largest Digital-Only Ad Deal
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2014
MINI USA looked for a media partner to launch a new hardt ...
- NEW! Honda Uses Emoticons To Encourage Millennials Not To Text And Drive
Out to Launch, Amy Corr - Tuesday, April 15, 2014
Bubba Watson stars in the latest 'This is SportsCenter' ads. Would y ...
- Would You Take Serious Financial Advice From An Actor/DJ?
Out to Launch, Amy Corr - Wednesday, April 16, 2014
Talking retirement, 401ks and other forms of financial planning can be ...
- Sherwin-Williams Creates A 'Kaleidoscope' Of Color Chips
Out to Launch, Amy Corr - Wednesday, April 16, 2014
This colorful ad for Sherwin-Williams is helping me break through this wint ...
- Crazy Things Happen When Couple Buys Home Without Using A Realtor
Out to Launch, Amy Corr - Wednesday, April 16, 2014
Bad things happen to a Canadian couple when they purchase their n ...
- Hold The FX, Tell Me A Story
MAD, Larissa Faw - Monday, April 14, 2014
Lapiz, the Leo Burnett multicultural shop focuses on great story telling ...
- For Domino's, 'Failure Is An Option'
MAD, Larissa Faw - Monday, April 14, 2014
While the fast-food marketer hopes its new Specialty Chicken product is ...
- Resonate Offers New Marketer Software Package
MAD, Steve McClellan - Monday, April 14, 2014
The new offering has a suite of enhanced market-positioning tools. The fi ...
- Miller High Life Launches 'I Am Rich' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 15, 2014
Miller High Life is focusing on the "haves" and not the "ha ...
- Domino's Launch Ads Extol Value Of Risks, Failures
Marketing Daily, Karlene Lukovitz - Monday, April 14, 2014
"Specialty Chicken shows we are not afraid to step out of o ...
- NEW! StubHub's Beloved 'Ticket Oak' Returns In TV Campaign Targeting Concertgoers
Out to Launch, Amy Corr - Monday, April 14, 2014
StubHub's Ticket Oak is back in a new TV campaign targeting mus ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the S ...
- Milk-Bone Intros New 'Brushing' Product
Marketing Daily, Tanya Gazdik - Monday, April 14, 2014
"This ... drives awareness of the new product and the need ...
- Thompson's Water Seal Enlists Actual Seal
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2014
It might seem like an obvious creative direction, but a TV sp ...
- Mitsubishi Outlander Campaign Brings Home Newborns
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
The automaker says the effort will include TV spots based on t ...
- Shake Your Booty But Don't Be Snooty: Smirnoff Throws An 'Exclusive' Vodka Party
MAD, Larissa Faw - Thursday, April 10, 2014
Exclusive for everybody that is. Sans the brand and class snobbery, ...
- I'm Atlantic City, Do Me
MAD, Larissa Faw - Thursday, April 10, 2014
A new campaign called "Do Anything. Do Everything. Do AC" from Hav ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- World Works In Harmony For New AT&T Campaign
Marketing Daily, Aaron Baar - Thursday, April 10, 2014
"We thought it would be wonderful to have this creative metaphor [o ...