- Hyundai Says Everything's Gonna Be All Right
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Hyundai Motor America is setting its Assurance telematics-based driver support program ...
- GIV Mobile Creates Wireless With A Cause
Marketing Daily, Aaron Baar - Wednesday, May 15, 2013
With the appeal of no-contract wireless plans growing, those who offer pla ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos high seen on red carpe ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos seen on red carpets everywher ...
- Carriers Come Together For 'It Can Wait'
Marketing Daily, Aaron Baar - Tuesday, May 14, 2013
The four major wireless carriers in the U.S. will take a (partia ...
- Oreo Unveils Animated 'Wonderfilled' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 14, 2013
Having wrapped up a year of marketing celebrating its centennial, Oreo ...
- Jockey Sport Performance Underwear Gets Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Put. That. Underwear. Down. Why are you paying $150 for high-end joggi ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, May 15, 2013
Make a meal out of dirt but don't wear your Old Na ...
- P&G Celebrates Mother's Day With Maria Shriver
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
For Mother's Day, Procter & Gamble released a four-minute video looking ...
- Elusive Paid-Search Keyword Research Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 14, 2013
Eric provides a guide to making paid-search campaign profits grow. Whether it ...
- Jaguar Launches Global Campaign For F-Type
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Jaguar has been teasing its new sports coupe the F-Type since la ...
- Tempur-Pedic Rouses Mattress Advertising
Marketing Daily, Aaron Baar - Monday, May 13, 2013
A good night's rest is about more than the eight hours o ...
- Gevalia Rolls Out Videos, Facebook Sampling Game
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
Continuing its full-on assault to gain share in the U.S. retail marke ...
- Jockey Brings Back The Babe
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Underwear brand Jockey is launching a campaign for a new line ...
- Audi Waxes Nostalgic
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Audi has had its headlights pointed forward for years as it h ...
- Mountain Dew, Part Deux
Mad Blog, - Friday, May 10, 2013
Last week, I wrote about a series of gag-inducing videos for Mounta ...
- Citi Says 'No Fees' Means 'Never'
Marketing Daily, Aaron Baar - Monday, May 13, 2013
While some credit cards may offer one-time amnesty when it comes ...
- Kelly-Moore Color Campaign Goes Mobile
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
Kelly-Moore Paints is introducing its latest color collection with a new campai ...
- Facebook 'Partner Categories' Boosts Ad Engagement
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Facebook in April debuted a new targeting feature dubbed "partner categories" th ...
- Choice Hotels, Yelp Book Marketing Campaign
Online Media Daily, Steve McClellan - Friday, May 10, 2013
Local business directory and review site Yelp and Choice Hotels have kick ...
- Indian Returns With Advertising
Marketing Daily, Karl Greenberg - Friday, May 10, 2013
Since Polaris Industries acquired Indian Motorcycle in 2011, the company has be ...
- Pennzoil: What Matters Is What You Put In It
Marketing Daily, Karl Greenberg - Wednesday, May 8, 2013
The creative approach allows the company to speak to a broad swa ...
- LendingTree Enlists Spokespuppet
Marketing Daily, Tanya Gazdik - Thursday, May 9, 2013
LendingTree is launching an ad campaign featuring a friendly green spokespuppet nam ...
- True Value Rolls Out New TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2013
The spots for True Value, a Chicago-based hardware collective that competes wi ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, May 8, 2013
Taco Bell redefines heirloom. The cheese doesn't stand alone. Let's launch! ...
- Lexus Goes Global With Design
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
The new effort uses handcrafted art as a metaphor for a Lex ...
- Lauder Sets Sights On September's Muse Launch
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
"It is our first big fragrance launch in 10 years, since 20 ...
- 'Dr. Oz' Fights Illegal Online Marketing In New Campaign
MediaDailyNews, Wayne Friedman - Monday, May 6, 2013
Sony Pictures Television's daytime syndicated TV show "Dr. Oz" is doing ...
- Publishers Clearing House Uses Classic Sitcoms In 'Winning' Campaign
MediaDailyNews, Fern Siegel - Monday, May 6, 2013
Publishers Clearing House is launching a new TV ad campaign May ...
- SS+K Ad Says Student Debts A Horror Show
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 6, 2013
The New York-based agency SS+K used a "Blair Witch" tactic to suppo ...