- Mail A Letter -- It Could Save A Life
Creative Media Blog, Amy Corr - Monday, May 6, 2013
New technology, like social networks, not only reconnects old friends and relativ ...
- Pepsi Fail: When CMOs Go Gangsta
Mad Blog, - Friday, May 3, 2013
This week, the third in a series of online videos for Mounta ...
- Taking Offense, Walmart Takes The Offensive
Marketing Daily - Top of the News, Thom Forbes - Monday, May 6, 2013
In an effort to get its "energized differentiation" flowing in a positi ...
- Samsung's Consumer Image Inspires B2B Effort
Marketing Daily, Aaron Baar - Thursday, May 2, 2013
Samsung Electronics is well known among consumers (and becoming increasingly popular ...
- Kraft Mac & Cheese Launches New Hispanic Creative
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Having scored a hit with the Hispanic campaign it launched last yea ...
- Texas Credit Union Launches TV Effort
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2013
Security Service Federal Credit Union is launching two campaigns spotlighting the federal ...
- Scotts LawnService: What Will The Neighbors Think?
Marketing Daily, Karl Greenberg - Thursday, May 2, 2013
"The Opinions Next Door" includes a series of online videos running ...
- Tumblr: Average Ad Spend "North Of Six Figures"
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 2, 2013
On average, advertisers now spend "north of six figures" on their Tumb ...
- Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger even ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...
- OAAA Supports Ad Council Anti-Texting Campaign
MediaDailyNews, Erik Sass - Wednesday, May 1, 2013
The Outdoor Advertising Association of America is lending its support to ...
- Subway Replaces Wraps With Flatbreads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
Subway in the UK is replacing wraps with low-fat flatbreads as ...
- The Webbys Give Nod To Ads And Content
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
In any case, the Webbys this year give top honors to Trib ...
- New Toro Machines: Mowing Time, Two Seconds
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
"It's an absurd level of speed happening in a mysterious way. ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, May 1, 2013
Kool-Aid Man gets a makeover. Smartphone owners crash a wedding. Literally. Let ...
- Soap Operas Use Innovative Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 30, 2013
"You took my children and I want them back" says a billboa ...
- From Bears To NFL Draft, Pandora's Mother's Day Play
Marketing Daily, Sarah Mahoney - Monday, April 29, 2013
In an effort to ensure it gets as much of the $18 ...
- A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds With Vine
Creative Media Blog, Amy Corr - Monday, April 29, 2013
A&W Restaurants is jumping headfirst into social media with the help ...
- Better Than Death: Jaguar Gets Its Due
Mad Blog, - Friday, April 26, 2013
Call it "anti-branded content." Because for no known reason, the British automoti ...
- Moe's Southwest In National, Social 'Cinco' Promo
Marketing Daily, Karlene Lukovitz - Friday, April 26, 2013
For the past seven years, its 'Cinco de Moe's' promotion has be ...
- Johnson & Johnson Brings On The Corporate Love
Marketing Daily, Karl Greenberg - Saturday, April 27, 2013
The effort, via TBWA\Chiat\Day, shows mothers and fathers with their children, children-to-b ...
- Swatch, Seiko Celebrate Big At Baselworld
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2013
While much of the marketing world may be buzzing about Apple's loomi ...
- Scott Naturals Offers 'Secret Swap'
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- Children's Hospital Uses Kid-Shot Footage
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2013
Akron Children's Hospital has enlisted actual patients to help create its late ...
- Callaway Golf Launches Social LinkedIn Program
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
Callaway Golf Company launched a social media networking campaign on Thursday ...
- Tecate Targets Spanish-Dom U.S. Men
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2013
Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...
- Silverpop Secures $25 Million, Promotes Automation To Social, Mobile
Online Media Daily, Gavin O'Malley - Wednesday, April 24, 2013
To stay nimble, marketing automation firm Silverpop just secured a fresh $ ...
- Salesforce.com Bows Social Campaign Manager
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 23, 2013
Designed to compliment its other cloud-based services, Salesforce.com just rolled out Social.c ...
- Macy's Claims First All-American Crowd-Sourced Ads
Marketing Daily, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...