- Out To Launch
Out to Launch, Amy Corr - Wednesday, April 24, 2013
Kissing cousins. A chocolate-chip cookie's love story. Let's launch! ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Macy's Claims First All-American Crowdsourced Ads
MediaDailyNews, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...
- TWC Launches STEM Campaign To Promote Science, Tech
MediaDailyNews, Steve McClellan - Monday, April 22, 2013
Time Warner Cable has launched a new segment of its $100 milli ...
- Tecate Bows Spanish-Language Campaign Targeting Men
MediaDailyNews, Erik Sass - Monday, April 22, 2013
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic m ...
- MasterCard Lets Cardholders Watch Beyonce
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
MasterCard has launched a digital marketing campaign offering cardholders the chance ...
- A Campaign That Uses Its Noodle, Literally
Creative Media Blog, Amy Corr - Monday, April 22, 2013
Nothing beats indulging in various ethnic cuisines while on vacation but wh ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Ask.com Rolls Out A Series Of TV Ads
Online Media Daily, Laurie Sullivan - Friday, April 19, 2013
Ask.com will launch a national TV campaign Monday showcasing common questions a ...
- Volvo: Image-Obsessed Need Not Apply
Marketing Daily, Karl Greenberg - Wednesday, April 17, 2013
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossov ...
- QSR Marketers Resonate With 2 Generations
MediaDailyNews, David Goetzl - Wednesday, April 17, 2013
Maybe the generations have different tastes, but five restaurant marketers have fou ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- JD's Gentleman Jack Gets First Integrated Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
The campaign's creative uses the concept of a "secret society" dubbed "T ...
- Troy-Bilt Campaign Touts Passion, Engineering
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from people ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, April 17, 2013
Michael Bolton sings to trees. Mr. T wears colorful tees. Let's lau ...
- Cotton Inc. Taps Hayden Panettiere In New Campaign
Marketing Daily, Sarah Mahoney - Monday, April 15, 2013
The 23-year-old -- currently starring as bratty, brilliant country star Juliette Barn ...
- U.K. Mobile Agency Fetch Opens U.S. Outpost
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
London-based mobile agency Fetch, whose clients include Hotels.com, eBay and Sony Musi ...
- Look Up: Agency Transforms Water Tower Into Art Projector
Creative Media Blog, Amy Corr - Monday, April 15, 2013
Rusty, the 100-year-old water tower that resides on the roof of Carmicha ...
- Pestilence, Death, Sloth -- And Other Bewildering Moments In The Latest Facebook Ad
Mad Blog, - Friday, April 12, 2013
Facebook recently launched "Airplane," its second-ever TV spot, via Best Agency ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Dos Equis 'Most Interesting Man' Returns
Marketing Daily, Tanya Gazdik - Monday, April 15, 2013
Dos Equis is bringing back the "Most Interesting Man in the Worl ...
- TWC Adds New Spots To 'Enjoy Better' Campaign
MediaDailyNews, Wayne Friedman - Friday, April 12, 2013
Time Warner Cable continues its "Enjoy Better" campaign with five new ...
- Noodles & Company Launches Multichannel Push
Marketing Daily, Karlene Lukovitz - Thursday, April 11, 2013
Noodles & Company, the restaurant chain that offers a wide variety ...
- Ewan McGregor Rides With Moto Guzzi
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Actor Ewan McGregor is the star of a global campaign for Milan-bas ...
- Fiat India: More Dealers, Big Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
Fiat India wants to net 1% of market by year-end and sa ...
- Macy's Unrolls Summer Americana Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2013
In an effort to build on its positioning as America's department stor ...
- Omar Epps Helps Tout Nissan Sentra
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Nissan is spotlighting its Sentra compact sedan through a social-media partnership wi ...
- Moto Guzzi USA Launches California Models, Global Effort
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Moto Guzzi USA, is launching its 2014 California 1400 models in t ...
- Westin Weekends Promise Better-Looking Mondays
Marketing Daily, Tanya Gazdik - Tuesday, April 9, 2013
Starwood Hotels & Resorts' Westin brand is launching a campaign that focus ...
- Philadelphia Spotlights Center City Neighborhoods
Marketing Daily, Karl Greenberg - Tuesday, April 9, 2013
"Philadelphia Neighborhoods" is, per GPTMC, designed to drive overnight visits to t ...