- Gen Y Fashion: Lacoste's Crocodile Goes High-Tech
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
An upbeat video shows teens and 20-somethings cavorting in shirts that c ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- YouTube's Most Viewed Ads Of 2012: Nike, Pepsi, VW Top List
Around the Net In Media, Phyllis Fine - Thursday, December 13, 2012
Spots from Nike, Pepsi and Volkswagen respectively headed the list of t ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- NFL Running 'Homegating' Campaign For NFL Store
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2012
To launch the campaign, which promotes things like counter-top cooking appliances, N ...
- Audio-Device Maker ALO Flies United
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2012
Comprising old-school, full-page black-and-white print ads with '60s vintage typography and ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, December 12, 2012
Dwight Howard: ghost hunter? Tweet cheers for Kia Rio. Let's launch! ...
- Wellmark Gets Ahead Of Curve
Marketing Daily, Tanya Gazdik - Monday, December 10, 2012
A new campaign for Wellmark Blue Cross Blue Shield talks directly ...
- Pepsi And Beyonce Partner
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 10, 2012
Pepsi's campaign with Beyonce next year will involve much more than T ...
- First Wyoming Whiskey E-Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 10, 2012
A video, posted by Kirby-based Wyoming Whiskey on its Facebook page trumpe ...
- Play A Virtual Game Of Musical Chairs, And Win... A Chair!
Creative Media Blog, Amy Corr - Monday, December 10, 2012
Much like a real game of musical chairs, the virtual version al ...
- Old Navy Goes Social With BuzzFeed
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
Old Navy has gotten a lot of attention for its seasonal ...
- Fiat GSTV Creative: Man In Pump
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
It appears to be a slot in the pump through which ...
- GAC Network Broadens Base With Hollywood Talent
Marketing Daily, Aaron Baar - Friday, December 7, 2012
The new campaign, which is quietly launching on the network this we ...
- Samsung Vs. Apple: Losing My Religion
Mad Blog, - Thursday, December 6, 2012
I'll admit to feeling a bit sacrilegious as I write this, giv ...
- Nissan Launches Campaign To Tout Nismo Juke-R
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
To promote the launch of the latest version of the car, whi ...
- Duracell And Hasbro Team For Holiday Effort
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
Duracell and Hasbro are doing a joint holiday cause-marketing campaign giving ...
- New Campaign For Boston Museum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
New ads for the Museum of Science, Boston, seek to remind peop ...
- Boost Celebrates Every December Day With Song
Marketing Daily, Aaron Baar - Wednesday, December 5, 2012
In an online marketing promotion, the prepaid wireless carrier is offering ...
- Old Navy Ties With BuzzFeed.com For Holiday
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2012
Old Navy is sponsoring BuzzFeed's page that lets users decorate any w ...
- Edible Arrangements Airs New Holiday TV Spot
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2012
It opens with scenes of a fanciful landscape featuring trees made ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, December 5, 2012
Jelly fight! Meet Sonny Mold & Frankie Mildew. Let's launch! ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Ugg Marketing VP Talks Tom Brady
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
The New England Patriots QB has been spokesperson for Ugg for M ...
- Interstate Gets Batteries, And Brand, To The Stranded
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
"We kept looking at data that showed the majority of batteries we ...
- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- Champagne Emphasizes Location In National Campaign
Marketing Daily, Tanya Gazdik - Monday, December 3, 2012
The sparkling wine Champagne can only come from the region of Champagn ...
- London Shop Makes Music For Red Stripe Consumers
Creative Media Blog, Amy Corr - Monday, December 3, 2012
A local corner store in London, where you can buy just abo ...
- Breville Makes Coffee Personal
Marketing Daily, Aaron Baar - Friday, November 30, 2012
The personal pod coffeemakers are nice, but when it comes to personalizatio ...