- Schlage Says 'Strong Has A Name'
Marketing Daily, Karl Greenberg - Thursday, May 30, 2013
Online, the company has 11 funny scenarios on its YouTube channel th ...
- Sun Life Financial Invites People To 'Wake Up'
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2013
Sun Life Financial is launching a campaign that invites people to "Wa ...
- Volvo Uses Twitter Chat For Digital Focus Group
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
Volvo is boosting the digital portion of its U.S. media spend ...
- Country Time: Lemonade 'Stand-Tacular' Aids Kids
Marketing Daily, Karlene Lukovitz - Wednesday, May 29, 2013
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacula ...
- NBA, Taco Bell Thinking On The Outside Of The Box
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
A new campaign between the NBA and QSR partner Taco Bell pu ...
- Keen Taps Happy Toes For New Line; Expands Presence
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, May 29, 2013
Fun my life, JELL-O. That "important" text message can wait till y ...
- New Jersey Proclaims Itself 'Stronger Than The Storm'
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2013
Superstorm Sandy is a fading image in New Jersey's rear view mirr ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- New Bacardi Campaign Touts Cuban History
MediaDailyNews, Fern Siegel - Friday, May 24, 2013
Bacardi has launched a new marketing campaign, "Vivimos," in celebration of t ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Fat Tire 'Pairs Well With People'
Marketing Daily, Tanya Gazdik - Friday, May 24, 2013
New Belgium Brewing, the nation's third-largest craft brewer, is launching a campai ...
- Cricket Makes More From Less
Marketing Daily, Aaron Baar - Wednesday, May 22, 2013
"We feel there's tremendous savings versus AT&T and Verizon," company representative Gr ...
- Destination XL's Pixelated Privates Cause Controversy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2013
"Once again, it's showing how this bigger man is just not treat ...
- Sony Touts Ultra High-Definition TVs
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
"[Director Garth Davis] had a personal experience with the Sony 4K Ult ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, May 22, 2013
Wine pairings, werewolves and peanut butter. Two out of three ain't ba ...
- Skyy Launches 'Be Part Of The Art'
Marketing Daily, Karlene Lukovitz - Tuesday, May 21, 2013
To support the debut of its new Skyy Infusions Moscato Grape variet ...
- Vespa Looks Back: 50 Years Of 50cc's
Marketing Daily, Karl Greenberg - Monday, May 20, 2013
The five-week effort -- a decade per week -- combines Vespa's o ...
- Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp
MediaDailyNews, Erik Sass - Monday, May 20, 2013
Summer is a time of concerts and festivals and beach-going, all ...
- LikeableAds.com Launches, With Focus On Social Media Ads
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
To keep up with growing demand from Madison Avenue, the social marketi ...
- Fashion, Food And Street-Legal Drugs
Creative Media Blog, Amy Corr - Monday, May 20, 2013
In Amsterdam, a spring fashion lookbook was transformed into an extreme cookboo ...
- Athenos Unleashes 'Cooking With Yiayia' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2013
The campaign is the latest creative evolution for Yiayia, who has amass ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- 2 Audiences, 2 Approaches For Samsung Monitors
Marketing Daily, Aaron Baar - Thursday, May 16, 2013
In two online videos, created by digital marketing agency Possible, the compa ...
- Hanes Aims Destruction Videos At Gen Y
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2013
In an effort to encourage Millennial men to slip into its n ...
- FirstBank Expands Ad Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 16, 2013
FirstBank is extending its TV advertising for the first time outside ...
- Hellmann's Taps Batali For Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
For Hellmann's centennial birthday, parent Unilever is launching the largest campaign ev ...
- Frontline Pixelates Fleas To Death On 'Pet Rescue Saga'
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Do android pets dream of electric fleas? Frontline, a division of Sanofi ...
- Jack Link's Looks To 'Fuel' POP Sales
Marketing Daily, Karlene Lukovitz - Wednesday, May 15, 2013
Those who don't know the beef jerky-snacks category might expect ads featuri ...
- Meaty: Whole Foods, Smithfield Talk Healthier Hogs
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2013
Looks like meat marketing is stepping center stage. Whole Foods Markets, ...