- Google Enhanced Campaigns Increase Cost Per Click
Online Media Daily, Laurie Sullivan - Tuesday, June 18, 2013
Search advertisers will need to learn how to compensate for rising cos ...
- This Ad Is On Fire!
Creative Media Blog, - Monday, June 17, 2013
As someone who thrives on innovative uses of technology in advertising, ...
- Tiger, Arnie, Clint 'Respect' Rodney
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
The U.S. Golf Association has enlisted legendary golfers Tiger Woods and Arno ...
- Schwab Effort Includes Letter From Founder
Marketing Daily, Tanya Gazdik - Wednesday, June 12, 2013
Charles Schwab is replacing its long-time "Talk to Chuck" tagline with "O ...
- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a pri ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 12, 2013
High-speed dating. Ladies, get ready to "Prune for June." Let's launch! ...
- Southern Comfort Extends 'Comfortable' Campaign
Marketing Daily, Tanya Gazdik - Monday, June 10, 2013
Southern Comfort debuted a new TV spot June 10, continuing the "Whatever ...
- Mitsubishi Dangles Outlander Above Grand Canyon
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Mitsubishi is sponsoring Discovery's "Skywire Live" in which Nik Wallenda tightropes acro ...
- Britain's Tango Drink Is Back
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
The UK orange drink has been gone for five years overseas. N ...
- Stanley Brand Update Ready For 'Action'
Marketing Daily, Karl Greenberg - Sunday, June 9, 2013
The maker of consumer and commercial hand and power tools, and ...
- Fire Island Open For Business
Marketing Daily, Tanya Gazdik - Sunday, June 9, 2013
Fire Island, a 32-mile-long barrier island that took a major hit wh ...
- Smashburger In First TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Investing in television is something of a leap for any fairly youn ...
- Did Businessweek's Millennial-Mocking Backfire?
Around the Net In Media, Phyllis Fine - Thursday, June 6, 2013
Did Bloomberg Businessweek's campaign saying, perhaps tongue-in-cheek, that Millennials are "a dra ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- Kia Gets Serious About Luxury With Cadenza
Marketing Daily, Karl Greenberg - Wednesday, June 5, 2013
Kia Motors America has launched its most upscale advertising to date. T ...
- Interbike, Bicycle's Show Of Shows: It's A Community
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
There are dozens and dozens of bicycle brands -- probably hundreds ...
- Kia Pitches Cadenza: Look At Me Now
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
Kia is serious about luxury. Seriously. The Irvine, Calif.-base U.S. operation h ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, June 5, 2013
Alive WiFi. Cicadas invade the Internet. Let's launch! ...
- Heineken's 'Legends' Puts Characters To Test
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
The latest stage of Heineken's global 'Legends' campaign tests various men's characte ...
- Ben & Jerry's Gives Twist to Flavor Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, June 3, 2013
Ben & Jerry's is asking residents of five cities to vote ...
- Vonage Touts Innovation, Generosity
Marketing Daily, Aaron Baar - Monday, June 3, 2013
Known as the first company to bring voice-over-Internet telephony to the masse ...
- Cheerios Ad Garners Quick Racist Reaction
Around the Net In Media, Phyllis Fine - Monday, June 3, 2013
Cheerios faced a slew of racist comments after it posted an ...
- Fans Collaborate With Brand On Silk Soymilk Ads
Creative Media Blog, Amy Corr - Monday, June 3, 2013
When an established brand alters the taste of its product, things c ...
- Allergies? Zyrtec Will Take Your Dog For A (Virtual) Walk
Marketing Daily, Karl Greenberg - Saturday, June 1, 2013
The effort focuses on a unique digital app housed on Zyrtec's newi ...
- Heineken Targets Adventure-Seeking Men
Marketing Daily, Tanya Gazdik - Monday, June 3, 2013
Heineken is launching a promotion today themed "Dropped" in which men ag ...
- Carbonite Sponsors Summer Fridays
Marketing Daily, Aaron Baar - Friday, May 31, 2013
To kick off the sponsorship, Carbonite has launched a month-long "cubicle ...
- Dairy Queen Promotes Cross-Platform Campaign On NBCU
MediaDailyNews, Steve McClellan - Friday, May 31, 2013
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal ...
- The 'Thumb Wars' Are Back On
Marketing Daily, Aaron Baar - Thursday, May 30, 2013
On the heels of an industry-wide effort to curb texting and drivi ...
- Schlage Says 'Strong Has A Name'
Marketing Daily, Karl Greenberg - Thursday, May 30, 2013
Online, the company has 11 funny scenarios on its YouTube channel th ...
- Sun Life Financial Invites People To 'Wake Up'
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2013
Sun Life Financial is launching a campaign that invites people to "Wa ...