- Oreo Gives History A 'Twist' In Its Return To The Super Bowl
MAD, Fern Siegel - Thursday, February 1, 2024
Its new 30-second spot, "Twist On It," injects the cookie into hist ...
- State Farm Will Be Back
Mad Blog, Barbara Lippert - Thursday, February 1, 2024
State Farm Insurance earns an MVP award (most valuable promo) for ...
- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To Life
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Stewart, Barrymore Headline Super Bowl Spot For Paramount+
Out to Launch, Fern Siegel - Thursday, February 1, 2024
The extended 90-second Big Game ad employs humor and Stewart's trademark blu ...
- Progressive Auto Insurance Spots Target Younger Millennials With Quirky Pigeons
MAD, Fern Siegel - Wednesday, January 31, 2024
The pitch, via the bird version of an odd couple, is th ...
- Uber Eats Teases Honesty
Mad Blog, Barbara Lippert - Wednesday, January 31, 2024
The Beckhams,the '90s version of Tayvis (a pop star and a footballer ...
- New App, Campaign Urge Dancers To 'Zumba Responsibly'
Marketing Daily, Sarah Mahoney - Wednesday, January 31, 2024
The popular fitness brand aims for a refresh with a new campai ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Job Seekers Break Career Barriers in Kelly's New Jet-Fueled Spot
Out to Launch, Steve McClellan - Wednesday, January 31, 2024
Created by ad agency Erich and Kallman, the campaign is anchored ...
- Kentucky Invites Visitors To Take A Nostalgic 'Joy Ride'
MAD, Fern Siegel - Tuesday, January 30, 2024
The parody ad campaign runs on eBay, designed to capture the attenti ...
- On To The Next Hunk: Idris Elba Stars For Calvin Klein
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
The fashion brand's new menswear campaign features the British actor's oh-so-cool v ...
- Frost Bank Offers The 'Unexpected' Touch
MAD, Fern Siegel - Monday, January 29, 2024
The creative relates true stories of real people and the Frost banke ...
- Paramount+ Lodge Reactivates Immersive Fan Experiences
MAD, Fern Siegel - Monday, January 29, 2024
The cabin-like atmosphere, with various themed activations, was designed for consumers ...
- Not Your Father's AI-Generated V.O. Platform
Media 3.0, Joe Mandese - Tuesday, January 30, 2024
This platform is doing it the old-fashioned way: using human-generated voices f ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Denver Public Library Brings Skiing To Lower-Income Families
Out to Launch, Fern Siegel - Monday, January 29, 2024
Denver Public Library card holders can win a ski trip to t ...
- Built For The Media-Buying Executive
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Millennial Stress, Female Blockage: Issues Facing The Nation
Mad Blog, Barbara Lippert - Friday, January 26, 2024
"Broad City" stars give a millennial master class in constipation in ...
- Toyota Has A Change Of Heart About Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot was created by Toyota's agency of record, Saatchi & Saatch ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Amica Insurance Sells Importance Of Human Connections
MAD, Fern Siegel - Thursday, January 25, 2024
The latest campaign for the insurer is the first expansion of t ...
- Underpants -- And 'You Don't Own Me,' German-Style
Mad Blog, Barbara Lippert - Thursday, January 25, 2024
A hairy, comically jiggly-bellied underpants-wearer replaces Jeremy Allen White in shot-for-shot ...
- Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot features the original 1977 hit "Barracuda" by Heart and ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- Google Cloud Gives 'Supercomputer' An AI Boost
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Hugging Face, an AI and machine-learning repository, has partnered with Google Clo ...
- Noosa Yogurt Inverts Campaign Imagery To Push Aussie Roots
MAD, Fern Siegel - Wednesday, January 24, 2024
While many yogurt brands focus on lower calories, Noosa concentrates on full- ...
- Google Cancels Contract With Search Quality Rating And AI Data Company
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
Google has terminated its contract with data company Appen, which helped Goog ...