- Bay FC Soccer Kicks Off Inaugural Campaign
Out to Launch, Fern Siegel - Wednesday, January 24, 2024
Bay FC begins its debut season in March 2024 at PayPal Pa ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Stella Artois Encourages Beer Lovers To 'Steal'
MAD, Fern Siegel - Tuesday, January 23, 2024
The brand understands its glasses are taken from bars on occasion ...
- Murder, He Wrote
Mad Blog, Barbara Lippert - Tuesday, January 23, 2024
Liquid Death's birth story is pure advertising, packaging, and social marketing. ...
- Popeyes To Debut First Super Bowl Ad
Out to Launch, Fern Siegel - Tuesday, January 23, 2024
The 15-second teaser ad is a riff on "2001: A Space Odyssey ...
- Calia Evolution: Dick's Makes Noise With First-Ever Grammys Ad
Retail Insider, Sarah Mahoney - Wednesday, January 24, 2024
The sporting goods retailer aims to boost sales and awareness for i ...
- Santo Spirits Banks Tequila Appeal On 'Reputation Earned'
MAD, Fern Siegel - Monday, January 22, 2024
Santo Tequila is the product of former rocker and spirits entrepreneur Sam ...
- The Surprising Sell Of Mercedes And Its 'Succession' Spokesman
Mad Blog, Barbara Lippert - Monday, January 22, 2024
"A caaah is a caaah," says actor Matthew MacFadyen, elongating the sing ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 23, 2024
DeepMind, an Alphabet company and sibling to Google, has created an ...
- USAA, Series 'Masters Of The Air' Team To Honor Military
MAD, Fern Siegel - Friday, January 19, 2024
The organization handles insurance, banking, investment and retirement options for the militar ...
- Ballet Inspired By AI Promoted With (What Else) AI-Driven Campaign
MAD, Steve McClellan - Friday, January 19, 2024
The AI component utilizes ChaptGPT to generate "tongue-in cheek critiques of t ...
- Samsung Uses Exosphere To Tease New AI Phone
MAD, Steve McClellan - Friday, January 19, 2024
More was revealed at this week's Galaxy Unpacked event at the S ...
- OpenAI Looks To Build Its Own Chips -- And Why That Matters
MediaDailyNews, Laurie Sullivan - Friday, January 19, 2024
OpenAI CEO Sam Altman wants to address the semiconductor chip shortage ...
- Ibotta Surprises Customers, Offers 'Money Sampling'
MAD, Fern Siegel - Thursday, January 18, 2024
The new spot rebrands Ibotta's cash-back feature as "free money." Created ...
- The Unsinkable Kathie Lee Floats Untenable Balance Of Nature Claims
Mad Blog, Barbara Lippert - Thursday, January 18, 2024
"When you take it, your whole world will change!" Gifford says abo ...
- Burger King Brazil Protests Name Of Volcanic Island: McDonald's
Marketing Daily, Teresa Buyikian - Thursday, January 18, 2024
Brand claims the tiny island off the coast of Madagascar, known f ...
- Google CEO Pichai Says Layoffs Not Complete
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
Google CEO Sundar Pichai said more layoffs are coming - after layi ...
- Kris Jenner Teases 'Twist' In Oreo Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 18, 2024
A 15-second teaser spot hints at what's to come with Jenner a ...
- God Made Rick Wilson
Red, White & Blog, Joe Mandese - Friday, January 19, 2024
I'm not the most religious man, but Wilson's keynote at our Marketi ...
- Planters Positions Nuts As A Must-Have Snack In 4 New Spots
MAD, Fern Siegel - Wednesday, January 17, 2024
In the new campaign, the tagline "Ahhh, nuts" is an invitation ...
- Kayak's New Comedy Spree
Mad Blog, Barbara Lippert - Wednesday, January 17, 2024
A woman turns herself into a scarecrow in the laugh-out-loudest of thr ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Porter Geeks Out On Politics At LoopMe
Performance Marketing Insider, Laurie Sullivan - Thursday, January 18, 2024
Robin Porter has a fascination with politics - one reason why Loop ...
- Stephen Fry Narrates Podcast, Part Of Missing People Campaign
MAD, Fern Siegel - Tuesday, January 16, 2024
A novel awareness campaign underscores the pain of those whose loved on ...
- Clipper Tea Touts Sustainability, Natural Ingredients
MAD, Fern Siegel - Tuesday, January 16, 2024
The work underscores that Clipper's fair trade and organic tea supports biodivers ...
- Oreo Wants You To 'Chase Playfulness' And Possibly Win A Trip To Japan
MAD, Steve McClellan - Tuesday, January 16, 2024
Well, not "you" in the U.S. It's a new pan-European marketing a ...
- Tropical Smoothie Cafe Taps SNL's Chloe Fineman To Promote Tropic Bowls
MAD, Fern Siegel - Monday, January 15, 2024
The new menu items are Tropic Bowls, topped with fruit, granola a ...