- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Aditude Secures $15M Funding After Building 'Better Platform' For Publishers
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2023
Aditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- Google Limits Serving For Advertisers With Unproven Track Records
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Google on Thursday announced a new policy, Limited Ads Serving, which ai ...
- Google To Comply With The Digital Services Act
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- TikTok Search Ads Come With A Caveat
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Amazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- YouTube, Hasbro, Others Press Judge To Toss Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Wednesday, August 16, 2023
Google and other companies are urging a judge to throw out ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Meta Ordered To Pause Behavioral Ad Targeting In Norway
Digital News Daily, Wendy Davis - Monday, July 17, 2023
Privacy regulators in Norway have ordered Meta to either obtain users' conse ...
- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: Report
Digital News Daily, Karlene Lukovitz - Thursday, July 6, 2023
New ad formats being considered would require direct relationships with consumers a ...
- Google, Facebook, Microsoft Partially To Blame For Water Deficits
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Arizona is running out of water, and tech companies like Google, Faceboo ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Texas Governor Signs Law Allowing Residents To Reject Targeted Ads
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
The Texas Data Privacy and Security Act requires companies to allow residen ...
- EU Might Want Google To Break Up Its Ad Business - Take A Number
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- Google MSA New Transparency Policy Provides More Campaign Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Google plans to give advertisers more information on the ads they ser ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Inscape Expands Linear TV 'Commercial Feed' To Include Streaming
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Fee ...
- Lawmakers Reintroduce Bill To Restrict Data Collection From Teens
Digital News Daily, Wendy Davis - Sunday, May 7, 2023
Senators Ed Markey and Bill Cassidy reintroduced a bill that would prohib ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Montana Passes Right To Opt Out Of Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 21, 2023
Montana lawmakers on Friday passed a privacy bill that gives state residen ...
- Lawmaker To Reintroduce Ban On Behavioral Targeting Of Minors
Digital News Daily, Wendy Davis - Thursday, April 20, 2023
"Few things are more concerning to me than the ways Big Tec ...
- CPG Company Uses AI To Optimize Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
Albert.AI proved out an AI-based social and search ad solution aimed ...
- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
RTBlog, Joe Mandese - Monday, April 3, 2023
As far as I know, no Blockbuster Video store ever listened ...
- Google Introduces Ads Transparency Center
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The searchable hub of all ads served from verified advertisers working wi ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...