- Ad Groups Counter Biden's Call To Limit Online Targeting
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
Ad industry groups responded to President Joe Biden's call for new priva ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- Meta Fined $411M By European Data Protection Board For Behavioral Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
The EDPB told Meta it must obtain opt-in consent from users f ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 29, 2022
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection la ...
- Gmail Suffers Saturday Outage, But Issue Is Resolved
Email Marketing Daily, Ray Schultz - Monday, December 12, 2022
Users worldwide had trouble sending and receiving emails during a delivery outa ...
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
Google apologized last week for the "inconvenience" it caused online publishers wh ...
- Cookieless: Yahoo Identity Solution Adds Partners
Performance Marketing Insider, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- Gameloft App Violated Children's Privacy Law, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, November 1, 2022
A Gameloft mobile app for children that featured Mickey Mouse, Anna fr ...
- Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 7, 2022
Google now automatically pulls in relevant creative content from a company's landi ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Apple's Next Big Move: Serving Up Ads In Apps?
Marketing Daily, Todd Wasserman - Monday, August 22, 2022
The effort is part of Apple's push to increase revenue from t ...
- Ad Industry Prepares To Fight Potential FTC Privacy Rules
PolicyBlog, Wendy Davis - Thursday, August 11, 2022
The FTC is seeking public comment on "commercial surveillance," meaning the "collectio ...
- California Privacy Agency Staff Recommend Opposing Federal Bill
Digital News Daily, Wendy Davis - Tuesday, July 26, 2022
California's privacy agency recommended opposing the proposed American Data Privacy Protection Ac ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Google Updates Political Content Policy, Adds YouTube Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Google in August will change the requirements for political content policy a ...
- House Panel Advances Opt-In Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 23, 2022
A House panel advanced a sweeping privacy bill that, if passed, cou ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Close The CTV Gap
MediaDailyNews, Andy Sippel - Wednesday, July 13, 2022
CTV offers a renaissance for targeted advertising in the privacy-centric era. ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
RuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- European Firms Launch Email Newsletter Ad Network
Email Marketing Daily, Ray Schultz - Tuesday, July 5, 2022
The new network serves Switzerland. But one of the firms, Passendo, ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Google also blocked or restricted ads from serving on 1.7 billion publish ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...