- Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 7, 2022
Google now automatically pulls in relevant creative content from a company's landi ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Apple's Next Big Move: Serving Up Ads In Apps?
Marketing Daily, Todd Wasserman - Monday, August 22, 2022
The effort is part of Apple's push to increase revenue from t ...
- Ad Industry Prepares To Fight Potential FTC Privacy Rules
PolicyBlog, Wendy Davis - Thursday, August 11, 2022
The FTC is seeking public comment on "commercial surveillance," meaning the "collectio ...
- California Privacy Agency Staff Recommend Opposing Federal Bill
Digital News Daily, Wendy Davis - Tuesday, July 26, 2022
California's privacy agency recommended opposing the proposed American Data Privacy Protection Ac ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Google Updates Political Content Policy, Adds YouTube Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Google in August will change the requirements for political content policy a ...
- House Panel Advances Opt-In Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 23, 2022
A House panel advanced a sweeping privacy bill that, if passed, cou ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Close The CTV Gap
MediaDailyNews, Andy Sippel - Wednesday, July 13, 2022
CTV offers a renaissance for targeted advertising in the privacy-centric era. ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
RuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- European Firms Launch Email Newsletter Ad Network
Email Marketing Daily, Ray Schultz - Tuesday, July 5, 2022
The new network serves Switzerland. But one of the firms, Passendo, ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Google also blocked or restricted ads from serving on 1.7 billion publish ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Advertisers thought they bought billions of ads on one Gannett site, b ...
- Google, Microsoft Suspend Sales In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 4, 2022
Google has stopped selling online advertising in Russia. The ban includes searc ...
- Biden To Call For Ban On Behavioral Advertising To Children
Digital News Daily, Wendy Davis - Tuesday, March 1, 2022
President Joe Biden plans to call for new privacy laws, including o ...
- With A Gazillion Possible Choices, Gimbal/true[X] Settles On 'Infillion'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
"The fact that we build technology for a complex and fragmented indust ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...