- European Firms Launch Email Newsletter Ad Network
Email Marketing Daily, Ray Schultz - Tuesday, July 5, 2022
The new network serves Switzerland. But one of the firms, Passendo, ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Google also blocked or restricted ads from serving on 1.7 billion publish ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Advertisers thought they bought billions of ads on one Gannett site, b ...
- Google, Microsoft Suspend Sales In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 4, 2022
Google has stopped selling online advertising in Russia. The ban includes searc ...
- Biden To Call For Ban On Behavioral Advertising To Children
Digital News Daily, Wendy Davis - Tuesday, March 1, 2022
President Joe Biden plans to call for new privacy laws, including o ...
- With A Gazillion Possible Choices, Gimbal/true[X] Settles On 'Infillion'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
"The fact that we build technology for a complex and fragmented indust ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...
- Twitter Adds Free Performance Ad Tools To Woo Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Twitter on Tuesday introduced improvements to its ad capabilities, building off t ...
- Google Ads Yet To Resume Service In Gmail For All Desktop Users
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 27, 2021
Google Ads stopped serving in Gmail to some users on desktop la ...
- Microsoft Advertising Supports Spanish-Language Ads In U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 7, 2021
Advertisers can now serve text ads from Spanish ad groups in t ...
- Google Updates Political Ads Content Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Google has ended some election ad exemptions and changed its content polici ...
- House Democrats Reintroduce Sweeping Ad-Targeting Restrictions
Digital News Daily, Wendy Davis - Thursday, November 18, 2021
Two House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook
Digital News Daily, Wendy Davis - Tuesday, November 16, 2021
"We are writing to urge you to immediately end all surveillance advertisi ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Microsoft Advertising in its latest product updates focuses on automating repetitive tas ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting f ...
- Google Ads Account Outage Fixed
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
Google confirmed on Twitter that an "account outage issue" caused some a ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Google Flips On MUM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
Trained across 75 different languages and multiple modalities simultaneously, MUM has t ...
- CTV Commands A 35% Share Of Q2 Video Ad Impressions
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
Connected TV is the best platform for completion of advertising, with ...
- Performance Marketing Focus Remains On Video, Search
MediaDailyNews, Michael McLaren - Monday, August 9, 2021
Expect to see gains in video and performance-oriented ads to continue post-pande ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
WhizzCo built a predictive AI algorithm supported by a machine-learning neural netwo ...