Email ad server Passendo, is partnering with
media company audienzz to launch an email newsletter advertising network that will focus on Switzerland.
The arrangement will help advertisers “land directly within their target
groups’ mailboxes via in-email ads,” says Nora Chapero, head of business development at audienzz.
audienzz offers a portfolio of over 300 websites, and claims to reach over 14
million unique clients across the country per month.. The new service is being offered on a CPM/CPC basis.
Copenhagen-based Passendo, which also serves the U.S. market, seeks to give
email publishers “ says Andreas Jürgensen, CEO and co-founder of Passendo. Last year, it received a €2.3 million investment.