Tag results for "ad technology"
- Info Tech Talent In The Employment Driver's SeatBy almost any measure, the tech economy is booming, sales are growin ...
- Unclear Data Regulation Impacts Advertisers Data privacy regulation needs a global approach. In contrast to the FCC ...
- SpotX Integrates Third-Party, Proprietary Header Bidding SolutionsSpotX said its server-to-server bidding product will allow media owners to integra ...
- NBCU Strikes Deal With Mobile Ad Tech Kargo The companies say they'll "approach the upfront marketing together" in offering ...
- A Not-so-Funny Thing Happened On The Way To Programmatic NirvanaAs we've seen recently, the latest ad-tech fraud story has YouTube und ...
- Virool Addresses Mobile Market With New Vertical Video ExchangeIn a bid to help spur the creation of video ads f ...
- Nearly 25M Jobs Will Be Lost To Automation By 2027In a recent report, Forrester projected that 24.7 million jobs will ...
- Publicis, Forensiq Among Firms To Earn Certified Against Fraud SealAs more marketers work to root out ad fraud, the Trustworthy Accountabili ...
- Is Programmatic Self-Serve REALLY Self Service?As digital ad buyers look for more control and transparency, we're seei ...
- Digital Out-Of-Home Group Bows Programmatic Standards With the goal of offering more opportunities for media buyers to transa ...
- Pandora Promotes Susan Panico To SVP, Strategic SolutionsSusan Panico, now Pandora's SVP of strategic solutions, is responsible for managi ...
- P&G's Marc Pritchard Buys Lots Of Advertising, And He's Not Happy With DigitalProcter & Gamble Chief Brand Officer Marc Pritchard has actively been calli ...
- Study: Early Adopters Of Native Ads Saw 20% Decline In Aggregate Budget Share A three-year study of native advertising spending reveal that categories that we ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad RatingsNielsen said it has received Media Rating Council (MRC) accreditation for viewabili ...
- How To Reframe Identity The notion of identity is at the core of so-called people-based marketin ...
- News Corp. Names Jesse Angelo To Lead ProgammaticNews Corp. named Jesse Angelo chief of digital advertising solutions, The Dr ...
- AdBlock Plus Buys Micropayments ServiceCampaign breaks the rather ironic news today that AdBlock Plus owner Ey ...
- Adobe Adds Another Brand-Safety Vendor To Its Advertising CloudResponding to the furor over brand safety, Adobe announced a partnership betwe ...
- Brand-Safety Problems Can't Be Solved With Tech AloneBrand safety can't be assured with technology 100% of the time ...
- Ad Tech Highlights, Week Of April 3Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- Poor-Quality Ads Cost U.S. Marketers $7.4 BillionLow-quality ads cost U.S. marketers $7.4 billion last year, according to ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile MarketingNew location-targeting guidelines issued by the Media Rating Council will help locati ...
- Marketers Want More Testing And Less Debating Over MetricsMany marketers want better standards for digital advertising performance and more testi ...
- Videology Aims To Educate Industry On Video Header BiddingVideology released the latest installment of its Knowledge Lab educational series ...
- AOL Launches Programmatic TV Platform In Australia With MCNAOL has launched its programmatic TV buyer platform, ONE by AOL: T ...
- Envisioning The Era Of Data-Driven PublishersTo maximize their revenue, publishers have tons of puzzles to solve ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?Google has quietly removed what's referred to as its "last-look" advantage ...
- Group M's Rob Norman: Programmatic Is Here To Stay, Stakeholders Should Collaborate To Improve ItGroup M Global Diigital Officer Rob Norman takes a stand, calling ...
- Real-Time Daily's Personnel News: Week Of March 27 Real-Time Daily's weekly roundup of hires, promotions, and shifts within ad t ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand SafetyMore ad-tech firms are looking to offer, or are already offering, server-to-serv ...
