Tag results for "ad technology"
- JPMorgan Chase Limits Ads Amid sharp concerns from advertisers about so-called "brand safety" on the We ...
- Privacy Bills Advance In IllinoisDevelopers would need to obtain users' opt-in consent before collecting geolocation da ...
- Connatix Launches Platform Focused On Brand SafetyConnatix, a native advertising platform for premium publishers, launched the platform Connat ...
- AppNexus Sees Hybrid Server-Side Header Bidding Approach Most ViableWhile server-side header bidding is one approach to current conditions in whi ...
- 'The Guardian' Is Suing Rubicon Project More troubles for Rubicon Project. The Guardian is preparing to file su ...
- Brands Don't Care About Tech, They Care About CustomersI read a lot of industry trades to make sure I kn ...
- Study: Most Consumers Served No More Than One Viewable Impression During A CampaignNew findings reveal that 70% to 85% of consumers are served ...
- MRC Finalizes Location-Based Ad Measurement GuidelinesWith ad measurement and performance under more scrutiny than ever, The Med ...
- What Role Does Programmatic Media Play In Brand Safety? With the issue of brand safety front and center amid advertiser concer ...
- Spotify's Acquisition Of MightyTV Aims To Boost Programmatic And PersonalizationSpotify on Monday acquired content recommendation engine MightyTV in a bid ...
- The Digital Advertising Upside-Down: What Was Great Is Now Deemed TerribleHow quickly the world can change. Last week I wrote about t ...
- Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' IssuesThe number of marketers suspending advertising on Google is growing beyond t ...
- DashBid Names Brand Safety CzarAmid ongoing concerns over brand safety and marketers pulling non-search-related advertising ...
- Facebook Looks To Partners To Build Header Bidding ToolFacebook's announcement this week that it would officially enter the header biddi ...
- Lack Of Brand Safety Is A 'Death Spiral' For MarketersAs more advertisers curtail non-search advertising on its platform, Google finds itse ...
- AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking ProblemYouTube's technology can see when disturbing content gets posted, and the algorith ...
- Verizon, AT&T Suspend Ads From Google Over Offensive Videos Verizon Communications and AT&T said on Wednesday that they've stopped digital advertisi ...
- Marketers Leverage Google Controversy To Extract Changes Marketers that have suspended advertising with Google over concerns about offensive conte ...
- Who Will Control Future Of Marketing When It Becomes Digital And Data-Driven?Software has been transforming and disrupting advertising for decades, certainly ever sin ...
- Outbrain Launches Tech That Seeks To Connect Content, RevenueContent discovery platform Outbrain launched a tool it's calling Automatic Yield th ...
- Rubicon Project Grants Equity Shares To New CEOThe Rubicon Project said it offered equity shares in the company ...
- Google Woes Continue To Mount As Brands Suspend Non-Search AdvertisingGoogle's woes continue to mount as AT&T and Verizon join a growi ...
- Facial Reactions Can Identify Which Ads Provide Sales Uplifts Facial reactions can reveal which adverts will deliver a sales lift wi ...
- Adblock Plus Sings Kumbayah With Ad TechThe IAB's Randall Rothenberg is not buying that Adblock Plus has gott ...
- Taboola Bows Native, Video Ad Integration With The Trade DeskContent discovery platform Taboola said it will collaborate with The Trade De ...
- At Issue: Trust, Transparency, And Brand SafetyIt's no secret that advertisers are increasingly demanding more transparency from the ...
- Adobe's Now An Ad-Tech CompanyAdobe acquired TubeMogul for $540 million in December. Now looking like ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 MillionDutch telecom giant Altice said it will acquire Teads, an outstream vid ...
- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017 New research suggests that ad fraud may cost brands $16.4 billion global ...
- Guardian Pulls Ads From Google After They Showed Up Next To Extremist ContentA huge concern for programmatic media tactics, brand safety, and Google's YouTub ...
