Tag results for "ad technology"
- Televisa Signs Deal With Taboola To Implement Content DiscoveryContent discovery platform Taboola announced an alliance with Televisa, the largest med ...
- AppNexus Names Managing Director, 'JAPAC,' Head Of Australian MarketGlobal ad marketplace AppNexus signaled its commitment to growing its business ...
- Adblock Plus Names Members Of Acceptable Ads CommitteeAdblock Plus parent eyeo has named the first members of its Acceptab ...
- OpenX Launches Tool That Aims To Simplify Web Page PerformanceAd-tech firm OpenX launched Ad Footprint, a tool that it said c ...
- Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized SecuritiesA new ad exchange called the NYIAX (New York Interactive Advertising Exchang ...
- Rubicon Reports Weak Q4, Barrett Replaces Addante As CEOAs it reported weak Q4 earnings and a 20% year-over-year drop ...
- Why The Vatican Is Attending Its First SXSWBishop Paul Tighe's presence here marks the first time the Vatican h ...
- PubMatic Expands Global Marketing Org With New HiresAd-tech firm PubMatic has expanded its global marketing organization with four n ...
- Modern Crises: Survive SXSW Without Uber, LyftThe two major car services don't operate in Austin anymore, but the ...
- Big Name In Advertising Joins Blackstone-Backed Ai Media GroupJohn Bernbach -- son of DDB co-founder Bill Bernbach and a long-ti ...
- Vint Cerf's Vision: Moving Data Back And Forth Among CloudsCompanies will want to run "cloudlets" that interact with major cloud system ...
- What I Learned From The Header Bidding Dog And Pony ShowHeader bidding (HB) -- and with it, server-to-server (S2S) bidding -- show ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile AdvertisersReal-time ad platform Smaato launched a new feature that it said ai ...
- Buy Side, Where Real Money Is Made, Seldom TalksIn the investment world, the sell side does most of the talkin ...
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product StrategyCross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product managemen ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product MarketingReal-time data provider Neustar named media and marketing vet Julie Fleischer ...
- NYT Builds Programmatic Direct Sales TeamPublishers, like marketers, have created in-house programmatic sales teams and trading desk ...
- Video Ad Effectiveness Firm Promotes Katie Evans To Chief Operating OfficerVideo ad effectiveness firm Tremor Video promoted Katie Evans to chief operati ...
- Former TiVo Exec Named To Lead Advanced TV EffortVideo marketing tech firm Eyeview announced the appointment of Brian Katz ...
- Is Snapchat Going Public Too Soon?Recode's Peter Kafka wonders whether Snapchat is going public too soon. Bu ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile PublishersAd management tech provider AerServ launched open call auction technology developed specifical ...
- The Only Constant Is Change -- And ConsolidationThe only constant in general is change, while the only constant ...
- Protected Media Joins Trustworthy Accountability Group To Fight Online Ad FraudProtected Media, a global provider of technology that attempts to eliminate suspicio ...
- Teads Names Ad Vet Marc Zander Global VP, Client PartnershipsOutstream video advertising marketplace Teads named Marc Zander to the newly creat ...
- Two Ad-Tech Firms Partner On CTV/OTT Audience TargetingAudience measurement and data platform Tru Optik is partnering with Videology. T ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory SupplyCross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Automation Solutions Firm Expands Header Bidding Technology To Mobile AppsAutomation solutions firm PubMatic will expand its header bidding product offering ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Holding Co. Selects Digital Audio Ad Provider AdsWizz, a provider of ad solutions for the digital audio industry announc ...
- Has Ad Blocking Lost Its Shine? Let's Hope SoWith no money in blocking ads for free, Shine is now Rainb ...
