- Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
AdLarge Media, an audio ad sales firm that represents radio, digital, a ...
- Rubicon Project Names CFO, VP Product Management
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
Amid a restructuring, ad-tech firm Rubicon Project said David Day will ser ...
- AOL, Adsquare Form Data Partnership To Improve Audience Targeting
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
AOL and mobile data exchange adsquare formed a partnership to bring adsquare ...
- Dennis Publishing Tailored Ad-Blocker Messages Are Working
Around the Net In MAD London, Sean Hargrave - Friday, February 24, 2017
For all the existential posturing from publishers amid the rise of ...
- Shine Changes Name To Rainbow
Around the Net In MAD London, Sean Hargrave - Friday, February 24, 2017
In what amounts to one of the more major pivots in t ...
- Singtel Advances Ad Tech Ambitions With Turn Acquisition
Around the Net in Real-Time, Tobi Elkin - Friday, February 24, 2017
What made the Asian telecom giant Singtel acquire Turn for $310 milli ...
- Singtel's Digital Ad Division Amobee Acquires Turn For $310 Mil
Around the Net in Real-Time, Tobi Elkin - Thursday, February 23, 2017
Amobee, a marketing tech platform, has agreed to acquire ad tech compa ...
- Does Facebook Have Its Back Against The Wall? (Of Its Own Garden)
Publishing Insider, Beth Donnelly Egan - Thursday, February 23, 2017
Many have repeatedly warned of the imminent demise of Facebook - wheth ...
- Criteo Pushes Toward New Video, Prospecting And CRM Products
RTBlog, Tobi Elkin - Thursday, February 23, 2017
French ad tech firm Criteo surpassed analysts' estimates in Q3, and ...
- The Return Of The Attack Of The Bad Ads
Programmatic Insider, John Motavalli - Wednesday, February 22, 2017
Ad Lightning has come out with a study involving 605,000 examples ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- Factual Expands In Europe, Hires Mandeep Mason As Managing Director
Real-Time Daily, Philip Rosenstein - Wednesday, February 22, 2017
Factual, a location data firm, announced plans to expand in Europe a ...
- More Defections At Rubicon Project As President, 6 Other Execs Depart
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
It's been a helluva ride over the last few months for Rubic ...
- How Mobile Attribution Must Change In 2017
Real-Time Daily, Paul Müller - Wednesday, February 22, 2017
A core selling point for mobile measurement platforms is the ability ...
- Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Criteo, now calling itself a performance marketing technology company, reported earnings f ...
- Tapad Names Head Of Nordic Region
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- Rocket Fuel Logged 97% Revenue Growth For Platforms Business In '16
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Programmatic marketing provider Rocket Fuel Inc. generated 97% year-over-year revenue growth fr ...
- A New $250M Tech Hub Comes To NYC
RTBlog, Tobi Elkin - Tuesday, February 21, 2017
New York City is already a hub for digital media, advertising, a ...
- How Hollywood Studios Can Use Private Marketplaces To Boost Engagement
Real-Time Daily, Tobi Elkin - Friday, February 17, 2017
Unruly has found Hollywood studios can increase buzz around their movie traile ...
- Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'
RTBlog, Tobi Elkin - Friday, February 17, 2017
Aly Nurmohamed, VP, Global Publisher Strategy, at Criteo weighed in on ...
- Teads Said It Racked Up $200M In Revenue In 2016
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Outstream video advertising provider Teads reported that it logged $200 million ...
- AdTheorent Receives Investment, Names Former Yahoo Exec CRO
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Ad-tech firm AdTheorent said it received a "strategic growth investment" from H.I. ...
- Smaato Names C-Level Executives
Real-Time Daily, Tobi Elkin - Thursday, February 16, 2017
Smaato, a real-time mobile advertising platform, named Gerry Louw chief technology offic ...
- 33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO
Real-Time Daily, Tobi Elkin - Thursday, February 16, 2017
33Across names former AOL Executive David Jacobs COO, and promotes Shyam Kuttikk ...
- The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16
Real-Time Daily, Tobi Elkin - Thursday, February 16, 2017
The Trade Desk reported Q4 earnings and fiscal-year 2016 earnings at t ...
- Ad Blockers Comprise More Than A Quarter Of Internet Users
RTBlog, Tobi Elkin - Thursday, February 16, 2017
While ad blocking remains a major hurdle for advertisers, publishers, and t ...
- Twitter Provokes Titters As Ad Revenue Drops
Programmatic Insider, John Motavalli - Wednesday, February 15, 2017
Ad tech isn't getting Twitter. Its ad revenue dropped from $641 milli ...
- Entry Into U.S. Ad Tech Big Deal For This Small Company
RTBlog, Tobi Elkin - Wednesday, February 15, 2017
Berlin-based mobile data exchange adsquare announced its entry into the U.S. mark ...
- News Corp. Dumps Investment In Rubicon Project
RTBlog, Tobi Elkin - Tuesday, February 14, 2017
News Corp. dumped its 8% minority stake in ad tech firm Rubic ...
- Programmatic Called Out On Brand Safety -- Agencies Or Vendors To Face The Chop?
London Blog, Sean Hargrave - Monday, February 13, 2017
There will be blood on the carpet by the end of t ...