Tag results for "ad technology"
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audienc ...
- PulsePoint CEO Sloan Gaon Says 'Sequential Storyselling' Will Emerge Sloan Gaon, CEO of PulsePoint, a programmatic technology company, believes "sequential storyselling ...
- Marketing Technology Budgets Are Rising Half of U.S. marketers polled by PR firm Walker Sands Communications a ...
- Report: Agencies Are Struggling To Deliver Omni-Channel ExperiencesThe Kitewheel survey of 134 marketing professionals who work for agencies ...
- AppNexus Launches PreBid for Video AdvertisingIn an attempt to combat latency and improve transparency, ad-tech firm AppNex ...
- Clear Channel To Sell Digital Billboard Ads ProgramaticallyClear Channel Outdoor Americas is set to begin selling digital billboard a ...
- Neustar Will Go Private In $2.9 Billion DealAd-tech firm Neustar, which provides data and analytics to marketers, on Wednesd ...
- Marketers Struggle With Digital Transformation"By understanding the technology and processes that support technology innovation, CMOs c ...
- The Cathedral And Bazaar Cycle Of Martech Innovation Each year my friend Scott Brinker sits down to update his marketing-technolo ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable AdsVictor Wong, CEO of creative management platform Thunder, projects the increase ...
- Continuously Building a Better MousetrapDuring her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Tech Silos and the Disparate Connection of DataThe number one challenge for digital marketers today is the disparate connecti ...
- The Weather Company Extends Access To Its Ad Targeting Platform WeatherfxThe Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable BidderJivox, a data-driven platform for personalized digital advertising, said it will partn ...
- Amobee Names Todd Chu Senior Vice President, Global Operator InnovationMartech firm Amobee nnounced the appointment of Todd Chu as senior vi ...
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at lea ...
- What 2017 Will Bring Dave Morgan's predictions: from the rise of enterprise tech and STEM markete ...
- Are Snake Oil Vendors Responsible For Digital Marketers' Data Disconnect?And if so, are they opening up a route for consultants ...
- A Metrics MiracleJosh Chasin is a poet -- and he knows it -- wi ...
- Xaxis Announces New PresidentXaxis has confirmed that former European chief executive (CEO) Nicolas Bidon ...
- Amazon Wants To Help Publishers Make More Money From AdsThe Wall Street Journal offers up its take on Amazon's push in ...
- Adroll Lays Off Nearly 30 PeopleAdroll has laid off around 29 employees, according to a Dec. ...
- Integral Ad Science Launches Open Source SDK For Mobile Viewability MeasurementAd tech firm Integral Ad Science (IAS) announced that it will off ...
- DoubleVerify CEO Wayne Gattinella: 'Media Transparency Will Become Universal' In 2017DoubleVerify CEO Wayne Gattinella sees media and cross-screen transparency as imperatives ...
- TAG Awards First 'Certified' Anti-Fraud SealsThe Trustworthy Accountability Group (TAG) announced the first group of companies ...
- Slacker Radio Selects Triton Digital's Programmatic Audio AdvertisingTriton Digital said that Slacker Radio, an Internet radio service, has select ...
- OpenX Expands Executive Team, Hires Chief Financial Officer And Chief People OfficerProgrammatic ad marketplace OpenX announced the appointments of Eric W. Muhlheim ...
- Automation And Segmentation Go Hand In HandWhen an email specifically speaks to a customer's preferences, that customer ...
- Breitbart Controversy Spotlights Ad Technology Confusion Newegg and Kellogg Co. are among marketers that have pulled ads fr ...
- YuMe Releases 360 Degree Video Ad Format For Immersive Ad ExperiencesAudience technology firm YuMe launched what it's calling an "immersive 360-degree vid ...
