- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs
MAD, John Montgomery - Thursday, December 8, 2016
The relationship between consumers and advertising is changing. Advertising has fueled t ...
- Ad Agencies To Fill Gaps Identified By President-Elect Trump
MAD, Laurie Sullivan - Friday, December 9, 2016
If Trump ushers in lighter regulation, it means digital advertising can mo ...
- Ezoic Creates Free Ad Revenue Index
MediaDailyNews, Laurie Sullivan - Thursday, December 8, 2016
Ezoic has launched a free, publicly available digital ad revenue index th ...
- ABC Ad Sales Head Wang To Retire
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
The 27-year veteran at the network, who ascended to president of advertisi ...
- Does Social Media Pressure On Fan TV Favorites Work?
TV Watch, Wayne Friedman - Friday, December 9, 2016
Amazon cancelled its original TV show "Good Girls Revolt", based on t ...
- DOJ Contacts IPG Agency About Its Commercial Production Probe
MAD, Steve McClellan - Wednesday, December 7, 2016
Interpublic Group confirmed today that one of its ad agencies, which t ...
- Criteo Creates Tech That Optimizes Dynamic Ads In Real-Time
MediaDailyNews, Laurie Sullivan - Wednesday, December 7, 2016
Criteo S.A. announced Wednesday that it has developed technology that contextually optimiz ...
- Facebook Drives App Installs Through Dynamic Advertising
Mobile Marketing Daily, Gavin O'Malley - Thursday, December 8, 2016
Ahead of what is typically a post-holiday spike in downloads, Facebook ...
- The New Golden Age Of TV ... Advertising?
Television News Daily, David Wiesenfeld - Thursday, December 8, 2016
People-based targeting is a ready antidote. Systems built from the ground ...
- Sorrell: Facebook May Be WPP's No. 2 Supplier Next Year
MAD, Steve McClellan - Tuesday, December 6, 2016
Commenting at the UBS media conference in New York today, WPP C ...
- DOJ Probes Agency Commercial Production Practices
MAD, Steve McClellan - Tuesday, December 6, 2016
"The Wall Street Journal" reported today that the Justice Department has beg ...
- You Watch More Ads Than You Think
MediaDailyNews, Gary Holmes - Tuesday, December 6, 2016
The media would have us believe that no one watches ads. B ...
- U.S. Senators Request Study of Government Spending With Minority-Owned Agencies And Media
Mediapsssst, Richard Whitman - Tuesday, December 6, 2016
A letter was sent this month to GAO Comptroller General Gene Doda ...
- Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
Online Video Daily, Wayne Friedman - Tuesday, December 6, 2016
Video marketing platform Innovid says its new integrated marketing cloud technology wi ...
- Pixalate Launches Video Seller Trust Index To Benchmark Video Advertising Quality
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Pixalate, a provider of ad-fraud protection and data insights, launched a cross-platfo ...
- Rubicon Project Launches Project Awesome, Giving Consumers Control Over Ads
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Rubicon Project on Wednesday announced the private beta launch of Project Awesom ...
- Ad Revs Will Save DirecTV Now
TV Watch, Wayne Friedman - Wednesday, December 7, 2016
The complaints -- and praise -- are in over DirecTV Now: Profi ...
- A Third Of Consumers Say They Would Exchange Personal Info For Content
MAD, Larissa Faw - Monday, December 5, 2016
Well, at least content they find 'compelling,' according to a new Accentu ...
- Brands Working With A Third Fewer Ad-Serving Companies
Around the Net In MAD London, Sean Hargrave - Monday, December 5, 2016
The average number of ad-serving companies working with global brands has dropp ...
- Facebook Working On New Curated Content Feature?
Around the Net in Video, P.J. Bednarski - Monday, December 5, 2016
Facebook is working on a new feature that will showcase lists ...
- Ad About Budding High School Romance Has A Big Surprise
Around the Net in Video, P.J. Bednarski - Monday, December 5, 2016
A sweet-seeming video depicting a red-haired boy in search of a myste ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Good Grief
Garfield at Large, Bob Garfield - Monday, December 5, 2016
Ha! I knew I was right! "Get rid of Snoopy," I advis ...
- Brits Are Jumping With Joy Over John Lewis Holiday Ad
VidBlog, P.J. Bednarski - Monday, December 5, 2016
Unruly, the ad tech company, says the John Lewis ad, #BusterTheBoxer ...
- CHI's Sarah Golding To Be Next IPA President
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
The IPA has appointed Sarah Golding, chief executive and partner at C ...
- Apple Looks To Collect Mapping Data From Drones, Could Support Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2016
Will Apple's push to collect mapping data with drones help build o ...
- Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients
MediaDailyNews, Joe Mandese - Thursday, December 1, 2016
Ad executives overwhelmingly believe the ad industry is the rightful owner ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- I Clicked On Clickbait. You Won't Believe What Happened Next.
VidBlog, P.J. Bednarski - Thursday, December 1, 2016
If Websites have a credibility problem, it's not a sudden development. Clickba ...