- Agency CEO/Fantasy Writer Rudansky Lands Three-Book Deal
Mediapsssst, Richard Whitman - Wednesday, June 4, 2025
The deal follows Rudansky's publishing debut earlier this year of a fanta ...
- AFG Ups Veteran Staffers To Chief ECDs
People on the Move, Fern Siegel - Tuesday, June 3, 2025
Joe Petrucio, Gib Marquardt and Alex Bloom have been with the agen ...
- Cutting Room: 'Wahl' Builds On Barber Legacy
MAD, Fern Siegel - Monday, June 2, 2025
The Chop & Hue creative runs on organic and paid channels highlighti ...
- Saylor Debuts Creative Studio Elevado, Helps Agencies, Brands Navigate AI
MAD, Fern Siegel - Monday, June 2, 2025
The new entity taps into new visual languages, formats and experiences. ...
- Valley Bank Picks Doner As Creative-Strategic AOR
MAD, Fern Siegel - Monday, June 2, 2025
The agency's remit is to elevate brand perception. ...
- Honda Signs On As Top Olympics Sponsor
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 2, 2025
The Olympics align with the longtime Honda global brand slogan "The Pow ...
- Me, My Brand, And Why I'm Poking Fun At AI News
Media 3.0, Joe Mandese - Tuesday, June 3, 2025
The most interesting marketing-related AI news I received this morning was ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2025
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Loews Hotels Books New Engen As AOR
MAD, Fern Siegel - Friday, May 30, 2025
Loews owns and operates 27 hotel properties across the United States. ...
- Gunderson Takes Over As CEO, Ogilvy's Lacek Group
MAD, Fern Siegel - Friday, May 30, 2025
He has been with the CRM agency since 2013. ...
- FrogTape Taps Blue Chip To Promote New 'reMOVEables' Line
MAD, Steve McClellan - Friday, May 30, 2025
The agency has developed the "Make it Yours" launch campaign that tel ...
- Innocean Taps Maicon To Be Its New Chief Strategy Officer
MAD, Steve McClellan - Friday, May 30, 2025
Most recently, he served as Chief Strategy Officer at the community, whe ...
- Fallon Bolsters Leadership, Names Fox Chief Strategy Officer, Pulwer MD
MAD, Fern Siegel - Thursday, May 29, 2025
Previously, Fox was the first global head of brand strategy for Goldm ...
- Atlanta Agency Frederick Swanston Rebrands As Bosun
MAD, Fern Siegel - Thursday, May 29, 2025
Naval history is the genesis for the new brand. ...
- The Shipyard Acquires TinyWins
MAD, Steve McClellan - Thursday, May 29, 2025
TinyWins' co-founders Lillian Marsh and Matty Ayers, along with CEO and partn ...
- Dentsu Americas Adds Ogburn, Claudio, Kodish To Media Leadership
MAD, Steve McClellan - Thursday, May 29, 2025
The hires follow the departure earlier this month of Sean Reardon ...
- Warby Parker's New Phone Tool Provides Instant Frame Recommendations
MAD, Steve McClellan - Thursday, May 29, 2025
Developed with Stagwell's Kettle, the companies call it a first-of-its-kind technology a ...
- 'Magic' Time: Amazon Ads Offers Creative Inspiration
MAD, Fern Siegel - Wednesday, May 28, 2025
Anomaly's creative showcases the brand's full-funnel media approach. ...
- Netflix TV Experience Debuts, Enhances User Options
MAD, Fern Siegel - Wednesday, May 28, 2025
The Toaster spot explains the new look and build, updated AI a ...
- It's Official: GroupM Is Rebranded To WPP Media
MAD, Steve McClellan - Wednesday, May 28, 2025
The move, which was announced internally earlier in the month, is t ...
- Ford CMO Featured On WPP Podcast
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2025
The first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Here's Why GroupM Is Now WPP Media
MediaDailyNews, Joe Mandese - Wednesday, May 28, 2025
Or so says a sizzle reel attached to a press release announci ...
- The Growing Crisis Of Dog Dementia And The Company Determined To Fight It
Mediapsssst, Richard Whitman - Wednesday, May 28, 2025
A company called SoluPet has developed a product to slow the progressi ...
- 1800 Tequila Is 'Obsessed' With Craft
Out to Launch, Fern Siegel - Wednesday, May 28, 2025
The campaign extends with a bartender education platform. ...
- JKR Taps McShane As First Executive Strategy Director
People on the Move, Fern Siegel - Wednesday, May 28, 2025
Her accounts include Walmart, Mozilla and Yahoo. ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Inspire Medical Systems Names BarkleyOKRP AOR
Accounts on the Move, Fern Siegel - Tuesday, May 27, 2025
The agency will lead creative, strategy, media, CRM and customer experience. ...
- Born Social Ups Higham To UK Joint Managing Director
MAD, Fern Siegel - Tuesday, May 27, 2025
Kate Higham's team will lead the AOR work for Smirnoff and partn ...