- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2025
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Loews Hotels Books New Engen As AOR
MAD, Fern Siegel - Friday, May 30, 2025
Loews owns and operates 27 hotel properties across the United States. ...
- Gunderson Takes Over As CEO, Ogilvy's Lacek Group
MAD, Fern Siegel - Friday, May 30, 2025
He has been with the CRM agency since 2013. ...
- FrogTape Taps Blue Chip To Promote New 'reMOVEables' Line
MAD, Steve McClellan - Friday, May 30, 2025
The agency has developed the "Make it Yours" launch campaign that tel ...
- Innocean Taps Maicon To Be Its New Chief Strategy Officer
MAD, Steve McClellan - Friday, May 30, 2025
Most recently, he served as Chief Strategy Officer at the community, whe ...
- Fallon Bolsters Leadership, Names Fox Chief Strategy Officer, Pulwer MD
MAD, Fern Siegel - Thursday, May 29, 2025
Previously, Fox was the first global head of brand strategy for Goldm ...
- Atlanta Agency Frederick Swanston Rebrands As Bosun
MAD, Fern Siegel - Thursday, May 29, 2025
Naval history is the genesis for the new brand. ...
- The Shipyard Acquires TinyWins
MAD, Steve McClellan - Thursday, May 29, 2025
TinyWins' co-founders Lillian Marsh and Matty Ayers, along with CEO and partn ...
- Dentsu Americas Adds Ogburn, Claudio, Kodish To Media Leadership
MAD, Steve McClellan - Thursday, May 29, 2025
The hires follow the departure earlier this month of Sean Reardon ...
- Warby Parker's New Phone Tool Provides Instant Frame Recommendations
MAD, Steve McClellan - Thursday, May 29, 2025
Developed with Stagwell's Kettle, the companies call it a first-of-its-kind technology a ...
- 'Magic' Time: Amazon Ads Offers Creative Inspiration
MAD, Fern Siegel - Wednesday, May 28, 2025
Anomaly's creative showcases the brand's full-funnel media approach. ...
- Netflix TV Experience Debuts, Enhances User Options
MAD, Fern Siegel - Wednesday, May 28, 2025
The Toaster spot explains the new look and build, updated AI a ...
- It's Official: GroupM Is Rebranded To WPP Media
MAD, Steve McClellan - Wednesday, May 28, 2025
The move, which was announced internally earlier in the month, is t ...
- Ford CMO Featured On WPP Podcast
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2025
The first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Here's Why GroupM Is Now WPP Media
MediaDailyNews, Joe Mandese - Wednesday, May 28, 2025
Or so says a sizzle reel attached to a press release announci ...
- The Growing Crisis Of Dog Dementia And The Company Determined To Fight It
Mediapsssst, Richard Whitman - Wednesday, May 28, 2025
A company called SoluPet has developed a product to slow the progressi ...
- 1800 Tequila Is 'Obsessed' With Craft
Out to Launch, Fern Siegel - Wednesday, May 28, 2025
The campaign extends with a bartender education platform. ...
- JKR Taps McShane As First Executive Strategy Director
People on the Move, Fern Siegel - Wednesday, May 28, 2025
Her accounts include Walmart, Mozilla and Yahoo. ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Inspire Medical Systems Names BarkleyOKRP AOR
Accounts on the Move, Fern Siegel - Tuesday, May 27, 2025
The agency will lead creative, strategy, media, CRM and customer experience. ...
- Born Social Ups Higham To UK Joint Managing Director
MAD, Fern Siegel - Tuesday, May 27, 2025
Kate Higham's team will lead the AOR work for Smirnoff and partn ...
- Jack Daniel's Answers The 'Call' For A New Generation
MAD, Fern Siegel - Tuesday, May 27, 2025
Energy BBDO's campaign emphasizes the brand's enduring commitment to traditional whiskey-making techniq ...
- Agencies, Do You Have Adequate Growth Capital?
MAD, Lindsay Rutherford - Tuesday, May 27, 2025
Agency owners need to broaden their definition of growth capital. Look beyo ...
- Cannes Lions Festival Adds 'Safe Zones'
MAD, Steve McClellan - Tuesday, May 27, 2025
The addition of the safe zones follows reports at last year's festiv ...
- Accenture Song CEO Droga Stepping Down
MAD, Steve McClellan - Wednesday, May 28, 2025
The creative luminary is taking on a new role at the pare ...
- Canvas's Woolmington Experimented With AI - Here's What Happened
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 27, 2025
Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-bas ...
- Test Drive: VW Makes Its Best-Selling Tiguan Even Better
Drive Time, Tanya Gazdik - Tuesday, May 27, 2025
The song "Mr. Big Stuff" and actor Timothy Simons will be featur ...
- Attivo Acquires The Next Practice To Fuel AI Growth
MAD, Fern Siegel - Friday, May 23, 2025
The move follows Attivo's 2024 acquisitions of Hill Holliday and Deutsch ...