- McMorrow Appointed CEO McCann London
People on the Move, Steve McClellan - Thursday, January 6, 2022
McCann has appointed Polly McMorrow CEO McCann London. She succeeds Sheryl Marjor ...
- New NARB Pool Members Announced
People on the Move, Steve McClellan - Thursday, January 13, 2022
The BBB National Programs this week announced the 85 panel pool membe ...
- The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer
MAD, Mark Penn - Wednesday, January 5, 2022
You don't need to engineer the next iPhone. Put simply, the tri ...
- Baldwin& Bolsters Leadership Team With New Hires, Promotions
MAD, Steve McClellan - Wednesday, January 5, 2022
Kelly M. Reed has joined as senior brand strategist, a new ro ...
- The Game's Afoot As OS Studios Taps Leonard For Client Role
Mediapsssst, Richard Whitman - Wednesday, January 5, 2022
The gaming agency, part of Project Worldwide, is also building a n ...
- Stagwell Acquires London-based Media Agency Goodstuff
MAD, Steve McClellan - Tuesday, January 4, 2022
Goodstuff, with 130 staffers, will maintain its brand and join the Stagwe ...
- Apple Touts Apple Watch As A Lifesaver In New Campaign
MAD, Todd Wasserman - Tuesday, January 4, 2022
Ads from TBWA/Media Arts Lab, feature real calls from three people-"Jason," "Ji ...
- PMG Launches Program Aimed At Candidates With Advanced Degrees
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2022
The program follows PMG's launch of a similar program aimed at "jumpstartin ...
- Blue Bunny Ice Cream Parent Appoints Gale As Its New Agency
Out to Launch, Steve McClellan - Tuesday, January 4, 2022
Well Enterprises has selected Stagwell’s Gale as its new agency. The rem ...
- Ogilvy Veteran Fox Joins 22Squared As Group Creative Director
People on the Move, Steve McClellan - Tuesday, January 4, 2022
Atlanta-based independent ad agency 22Squared has hired Doreen Fox for the ro ...
- Human Raises $100 Million In Growth Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Human, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- McDonald's Shifts National Media Buying And Planning In U.S. To Starcom
MAD, Steve McClellan - Monday, January 3, 2022
OMD, the incumbent on the assignment, will continue to support McDonald's U ...
- Lexus Targets Younger, Diverse 'Creative Visionaries' For Crossover
Marketing Daily, Tanya Gazdik - Tuesday, January 4, 2022
"The NX is going to set the stage for the next chapt ...
- Stagwell Unveils Scaled-Up AR Platform At CES This Week
Mediapsssst, Richard Whitman - Monday, January 3, 2022
Location-based augmented-reality platform ARound is designed for live venues and retailers. H& ...
- What Psssst You Off Most In 2021
Mediapsssst, Richard Whitman - Monday, January 3, 2022
The big Publicis-P&G non-merger story drew the most readers, while stories abo ...
- Google Debuts 5G Pixel 6 TV Ad Celebrating Official Fan Phone Of NBA
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 26, 2021
The spot demonstrates all the ways the phone's features help fans expre ...
- IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
Nielsen One Alpha will focus on ad campaigns, not programming, and ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Mediahub Heads To The Metaverse
Mediapsssst, Richard Whitman - Friday, December 17, 2021
The metaverse is the buzziest of buzzwords right now in advertising a ...
- Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
MAD, Drew McLellan - Thursday, December 16, 2021
The reality is that many agencies are paying more than they shou ...
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
MediaDailyNews, Joe Mandese - Friday, December 17, 2021
While a lagging indicator, the U.S. Ad Market Tracker is consistent wi ...
- Odysseus Arms Taps Mekanism's Sugarman For Partner To Drive Agency Growth
Mediapsssst, Richard Whitman - Thursday, December 16, 2021
Jake Sugarman will lead both account and business development in a ro ...
- R/GA Installs New Leadership At Its Brand Design & Consulting Practice
MAD, Steve McClellan - Wednesday, December 15, 2021
Interpublic's R/GA has appointed Melissa Jackson Parsey vice president and managing direct ...
- Ascential Sells MediaLink To UTA For $125M, Originally Paid Upwards Of $207M
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
"We will continue our deep partnership with Cannes Lions under our n ...
- Agency Blue Chip Launches Startup To Develop And Sell Martech Products
Mediapsssst, Richard Whitman - Wednesday, December 15, 2021
The agency said it is launching the startup as marketers and agenci ...
- UM Promotes Kingston-Brown To CEO, International Client Services
People on the Move, Steve McClellan - Wednesday, December 15, 2021
She joined UM as Chief Product Officer for EMEA in March 20 ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
Search & Performance Marketing Daily, Todd Wasserman - Wednesday, December 15, 2021
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
Many attribute it to increasing complexity and lack of support from the ...
- Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
They join Wavemaker's newly rebranded "MIS" department, headed by Delphine Fabre-Hernoux. ...
- Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
The study shows you also use an average of nine software platfor ...