- RP3 Expands C-Suite, Creates New CMO Role
MAD, Steve McClellan - Wednesday, March 25, 2026
The C-suite expansion follows a rebrand of the agency, positioning it ...
- Social Commerce Agencies Orca, Sapphire Studios Merge
MAD, Steve McClellan - Wednesday, March 25, 2026
The combined entity is called Third and will be led by C ...
- Marketing, Ad Agencies Plagued By Late Payments
Around the Net In Media, Ray Schultz - Wednesday, March 25, 2026
Marketing and advertising agencies are enjoying strong demand for their services, b ...
- DCX Agency Helps Atera Eliminate AI Noise
MAD, Fern Siegel - Tuesday, March 24, 2026
The new B2B campaign utilizes OOH ads. ...
- Movers+Shakers Adds 3 To Enhance Brands' Social Impact
MAD, Fern Siegel - Tuesday, March 24, 2026
The trio is charged with helping clients move at the speed ...
- Game On: Turtle Beach Names GUT New York AOR
MAD, Fern Siegel - Tuesday, March 24, 2026
The agency will produce creative, alongside new brand positioning and identity. ...
- Agency SCC Taps Google, Agency Vet Lecinski To Steer Its AI Development
MAD, Steve McClellan - Tuesday, March 24, 2026
He spent a dozen years at Google, lastly as vice president-US sal ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...
- Stellantis Brings Back Jeep's Chief 'Family' Officer
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2026
Comedian Iliza Shlesinger helps Jeep break through the repetitive creative themes ...
- Agency Drake Cooper Names Acquistapace Executive Media Director
People on the Move, Steve McClellan - Tuesday, March 24, 2026
Agency Drake Cooper has hired media veteran Kyle Acquistapace as its executi ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Phillips Joins Cornett As VP, Creative Media
MAD, Fern Siegel - Monday, March 23, 2026
Her charge is to unlock more media investment for clients. ...
- GSD&M, Capital One Take March Madness 'Road Trip'
MAD, Fern Siegel - Monday, March 23, 2026
Charles Barkley, Samuel L. Jackson, Magic Johnson, Caitlin Clark and Jennifer Garn ...
- Why Creativity Is Moving Outside Traditional Agency Models
MAD, Mollie Partesotti - Monday, March 23, 2026
The largest holding companies are no longer organized around brand-building as the ...
- Transparency Isn't The Same As Neutrality
MAD, Kamran Asghar - Tuesday, March 24, 2026
Publicis advising clients to avoid The Trade Desk in the name ...
- No Growth For S4 Capital In 2025 Or 2026
MAD, Steve McClellan - Tuesday, March 24, 2026
But cost cuts, including an 11.5% staff reduction last year, encouraged investo ...
- Scottie Pippen, Mr. Pibb Understand Each Other
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 23, 2026
Both know what it's like to be labeled "second best": Pippen, ...
- Test Drive: Kia Makes A Good Thing Even Better With New Telluride
Drive Time, Tanya Gazdik - Monday, March 23, 2026
To show off the vehicle's fantastic driving range (637 miles), the automak ...
- Supergood Builds Out Senior Team, Promotes King To Chief Client Officer
MAD, Fern Siegel - Friday, March 20, 2026
The AI creative agency added its first CTO, Ben Wilheim and Mi ...
- BBH Global Serves Up Grey Goose's Salute To 'Devil Wears Prada 2'
MAD, Fern Siegel - Friday, March 20, 2026
In the new spot, Heidi Klum references "Runway" editor Miranda Priestley. ...
- Universal Products, Accompany Creative Spotlight 'Women Making Magic'
MAD, Fern Siegel - Friday, March 20, 2026
Inspired by "Wicked," three enterprising women represent female empowerment. ...
- Vincent Bollore To Stand Trial On Political Corruption Charges
MAD, Steve McClellan - Friday, March 20, 2026
The trial will focus on allegations that Bollore provided discounted communications servic ...
- Advertisers Urged To 'Quantify Exposure' In Wake Of Publicis-TTD Spat
MAD, Steve McClellan - Sunday, March 22, 2026
The squabble erupted into public view last week when a Publicis Grou ...
- Publicis Is (By Far) New Biz Champ For 2025
MAD, Steve McClellan - Monday, March 23, 2026
COMvergence reports the Groupe's total new business (including wins, losses and retention ...
- Ford Steps Up To The Plate As MLB's Exclusive Automotive Partner
Marketing Daily, Tanya Gazdik - Monday, March 23, 2026
The alliance kicks off with a 30-second spot from Wieden + Kenn ...
- Rethink Names Legere First Chief Production Officer
MAD, Fern Siegel - Thursday, March 19, 2026
His appointment is part of a larger evolution of Rethink's expanded capabilit ...
- Sensory Treats: VML, Tennessee Tourism Pair Food, Music
MAD, Fern Siegel - Thursday, March 19, 2026
Tempo and instrumentation can change how the brain receives sweet and so ...
- ID Comms: Publicis-TTD Dispute Exposes Broader Industry Issues
MAD, Steve McClellan - Thursday, March 19, 2026
"While TTD certainly has questions to answer regarding its supply path a ...
- Lexus Partners With Gen Z Musician For Miles Davis Homage
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2026
Lexus also created a "Blue In Green" edition RZ, inspired by t ...
- The Trade Desk Petition To Dismiss Shareholder Suit Is Denied
Mediapsssst, Richard Whitman - Thursday, March 19, 2026
A group of investors filed suit against the Trade Desk last yea ...