• by Tanya Gazdik , 3 hours ago

Stellantis is rolling out a sequel to its award-winning campaign for the 2026 Jeep Grand Wagoneer featuring comedian Iliza Shlesinger.

In the new campaign, "The Real Deal...ership," Shlesinger undertakes training at a Jeep dealership to get to better know the 2026 Grand Wagoneer’s capabilities and its customers, climbing into the driver’s seat to take them through test drives of the Grand Wagoneer that sometimes veer wildly off-road.

The effort, created in partnership with Chicago-based Highdive, launches across the Jeep brand’s social media channels, including YouTube, Instagram, Facebook, Twitter/X and TikTok.

Shlesinger previously starred in another long-form video “The Family SUV,” pitching herself to help sell the new Grand Wagoneer as the “best car to have sex in,” a designation the vehicle actually received from the automotive news website, Jalopnik.  

It was one of the Jeep brand’s most talked about social media campaigns last year, including receiving the Best Social Media Campaign award from MediaPost. 

That spot “cut through the noise using humor, innuendo and a controlled step outside Jeep brand’s traditional brand lane,” said Olivier Francois, global chief marketing officer, Stellantis. “Given the overwhelming response to the award-winning reveal film, bringing Iliza back was the obvious next chapter in the retelling of the new Grand Wagoneer’s story.”

Francois wouldn’t rule out another Jeep spot for the comedian.

"I'm a big, big believer in consistency in marketing,” Francois tells Marketing Daily. “You know, building on something has a huge value. We accumulate value. We create value as we as we repeat something as successful as this campaign. So I really hope we will continue."

In the three-row SUV category, there is a sameness in the marketing, which focuses on luxury, space, comfort, technology and family, he says 

“Obviously we have all of that," Francois says. “We wanted to say the same things, but in a way that people would actually enjoy watching. So that is really why Iliza made so much sense to us. … And when you find this kind of chemistry between a vehicle, a brand, and a person, obviously you don't do it once you know and move on, you keep going.

“Instead of changing direction, we decided to build on it — same spirit, same humor, same slightly unexpected tone, but now in a setting that feels even more tangible, even more real. And that's why this feels a true sequel to us, not just another ad.”